AdRoll vs. RollWorks Comparison


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About We level the playing field for e-commerce brands. Our AI works like a team of expert marketers who know your customers, fighting 24/7 to build your brand and grow your sales. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth marketing platform. Join over 37,000 bustling brands growing with AdRoll. Find more people who’ll fall in love with your brand. Our advanced audience targeting works together with our proprietary AI to create awareness and drive high-quality new site traffic. Inspire action across ads, email, and your online store. Unite what you know about your customers with our over 1.2 billion shopper profiles to surface items they’ll love—and buy. Go beyond customer acquisition, and use your customer relationships to drive growth. Increase loyalty—and lifetime value (LTV)—with relevant, personalized cross-channel experiences.	About Whether you’re starting out or scaling up, RollWorks helps you confidently grow revenue by focusing on the right accounts at the right time. Run account-based programs that deliver the right message on the right channel at the right time to the right audience. Whether your goal is new business or expansion, turn your target accounts into opportunities faster than ever. Lay the foundation for your marketing programs. Identify your ideal customer profile, select target accounts, and find key contacts. Run effective cross-channel campaigns. Engage your ICP, target accounts, and key buyers, with ads and sales automation. Have full visibility into your impact. Measure the effectiveness of your ABM at both the account and contact level. This ready-to-go, boss-approved ABM planning template deck will set you up for major props at your next meeting. We created it for you to make it yours.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Companies that need an effective ad management solution	Audience Companies that need a powerful account based marketing platform
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 4.7 / 5 ease 4.3 / 5 features 4.3 / 5 design 4.5 / 5 support 4.8 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Adroll lets us create online ad campaigns completely from scratch, or we can easily use the information from all the campaigns we have run to know exactly which type of audience to apply to. With Adroll we can segment our ads depending on the different results that are shown. Adroll has seemed to us an application with very useful tools in terms of marketing, sales increase and recognition. It allows us an option that integrates a list of the social networks that currently have the best valuation to exercise our marketing strategies. But undoubtedly, the best tool it gives us is the creation of ads that can be published in the best digital pages associated with the application such as ESPN. All statistics displayed within the Adroll platform are entirely live, so it is not difficult to review the data of everything that happens in the development of our marketing campaigns, and we can perform them on different pages, depending on the plan chosen, so the scope may vary. The ad campaigns that we can bring up with Adroll have an almost inimitable breadth. The service has made us specialize in the structural setup and scheduling of ads on the web, and we can freely apply retargeting schedules to launch new campaigns to attract old customers. We use AdRoll primarily for remarketing and it's a charm to use it. It's easy to use, has a great UI, is budget-friendly and offers remarketing capabilities across both web and social media. Cons Adroll's platform does not track the marketing operations we have done in other services, so when you start using it you should keep in mind that you do not have a solid enough base to start with marketing operations from scratch. Adroll is very expensive if you are going to publish on certain websites. In the specifications of the application, it is detailed that it can also perform business collaboration functions. However, we do not find options that allow us, for example, to create a task organization system to manage our advertising strategies or an internal chat to maintain effective communication with them. Adroll does not provide multi-channel marketing tools to improve communications with our users. That is, it is limited to only launching campaigns, without showing results on engagement analytics, and does not provide enough default templates so that we don't have to model each campaign without a base. It's confusing that Adroll still fully exists when their core group decided to change their name in 2019 to Nextroll, but at least they still offer the same features on a general level within their online marketing tools. The developer api that Adroll offers doesn't make it easy for us to expand our system to work with apps. For contextual targeting, there could have been more audience filter options, but I don't really mind at that price.
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information AdRoll Founded: 2006 United States www.adroll.com	Company Information RollWorks Founded: 2007 United States www.rollworks.com
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Categories Ad Management AI Advertising CTV & OTT Advertising Display Advertising Marketing Automation Media Buying Programmatic Advertising Retargeting Social Media Advertising	Categories Account Based Marketing Account Data Management Account-Based Orchestration Lead Generation Market Intelligence Marketing Account Intelligence Sales Enablement Sales Engagement Sales Intelligence Social Media Advertising Video Advertising
Show More Features Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Retargeting Features A/B Testing Audience Targeting Behavioral Targeting Conversion Tracking Geo Targeting Mobile Retargeting Personalization Recommendation Engine Social Media Retargeting	Show More Features Account Based Marketing Features Analytics Campaign Personalization Customer Segmentation Engagement Monitoring Lead Nurturing Lead Scoring Progress Tracking Prospecting Tools Target Account Identification Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Sales Enablement Features Collaboration Contact Management Content Management Document Management Goals / Quota Management Lead Management Meeting Management Performance Management Presentation Management Proposal Management Territory Management Training Management
Integrations Adobe Marketo Engage Axis LMS HubSpot Marketing Hub Wufoo Zapier Attribution BigCommerce Channable Freshpaint FuseCommander GoDataFeed Google Analytics Joomag Livestorm Onlymega Routee Segment Short.io Stackpile WiFi Marketing Show More Integrations View All 152 Integrations	Integrations Adobe Marketo Engage Axis LMS HubSpot Marketing Hub Wufoo Zapier Attribution BigCommerce Channable Freshpaint FuseCommander GoDataFeed Google Analytics Joomag Livestorm Onlymega Routee Segment Short.io Stackpile WiFi Marketing Show More Integrations View All 11 Integrations
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