AdBook+FatTail 
                        
                        
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            About
            FatTail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and marketplace solutions that put you, the publisher, in charge.  At the heart of our business is a highly flexible Revenue Management Platform that helps you increase monetization, control, and scale. And instead of asking you to change your business practices to conform to our standards, our software platform is readily adaptable to yours, to help you do what you’re already doing – only faster, more efficiently, and more profitably. FatTail is a global enterprise advertising technology company. We power the only unified direct and programmatic supply platform. Our cloud-based solutions give publishers total control of media planning, sales, and revenue across a wide variety of advertising products and channels and offers buy side systems differentiated “top of the funnel” inventory supply from the world’s most trusted brands. 
             
            
        
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            About
            diDNA is the ad management platform designed for everyone on the supply side of the ad ecosystem including publishers and ad tech partners. Maximize ad revenue through a holistic approach including core ad tech, access to 70+ demand partners, and a dedicated team. The results speak for themselves, 95% fill rates, 98% viewability, 100-150% ad revenue increase, $5 average RPM, and improved site load times. All that combined with fully transparent, real-time reporting built for practical use. The one platform to optimize all of your digital ad inventory through proprietary ad technology, brand safety features, and access to premium demand. diDNA offers an enterprise ad management platform that optimizes all digital ad inventory for publishers through proprietary core ad technology. By utilizing machine learning and artificial intelligence to power our rules engine, we can support and empower publishers by generating the maximum ad revenue while simplifying the process.
             
            
        
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        Platforms Supported
            
                Windows
            
            
         
        
    
        
        
            
                Mac
            
            
         
        
    
        
        
            
                Linux
            
            
         
        
    
        
        
            
                Cloud
            
            
         
        
    
        
        
            
                On-Premises
            
            
         
        
    
        
        
            
                iPhone
            
            
         
        
    
        
        
            
                iPad
            
            
         
        
    
        
        
            
                Android
            
            
         
        
    
        
        
            
                Chromebook
            
            
         
        
    
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        Platforms Supported
            
                Windows
            
            
         
        
    
        
        
            
                Mac
            
            
         
        
    
        
        
            
                Linux
            
            
         
        
    
        
        
            
                Cloud
            
            
         
        
    
        
        
            
                On-Premises
            
            
         
        
    
        
        
            
                iPhone
            
            
         
        
    
        
        
            
                iPad
            
            
         
        
    
        
        
            
                Android
            
            
         
        
    
        
        
            
                Chromebook
            
            
         
        
    
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        Audience
        Large digital media publishers seeking a solution to improve their content and operations
         
        
    
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        Audience
        Companies looking for an ad management platform to optimize their digital ad inventory and maximize ad revenue
         
        
    
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        Support
            
                Phone Support
            
            
         
        
    
        
        
            
                24/7 Live Support
            
            
         
        
    
        
        
            
                Online
            
            
         
        
    
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        Support
            
                Phone Support
            
            
         
        
    
        
        
            
                24/7 Live Support
            
            
         
        
    
        
        
            
                Online
            
            
         
        
    
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        API
            
                Offers API
            
            
         
        
    
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        API
            
                Offers API
            
            
         
        
    
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        Pricing
        $100 per month
        
     
    
    
        
        
            
                Free Version
            
            
         
        
    
        
        
            
                Free Trial
            
            
         
        
    
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        Pricing
        No information available.
        
        
     
    
    
        
        
            
                Free Version
            
            
         
        
    
        
        
            
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Reviews/
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Reviews/
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        Training
            
                Documentation
            
            
         
        
    
        
        
            
                Webinars
            
            
         
        
    
        
        
            
                Live Online
            
            
         
        
    
        
        
            
                In Person
            
            
         
        
    
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        Training
            
                Documentation
            
            
         
        
    
        
        
            
                Webinars
            
            
         
        
    
        
        
            
                Live Online
            
            
         
        
    
        
        
            
                In Person
            
            
         
        
    
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        Company InformationFatTail 
    
    Founded: 2001 
    
    United States 
    www.fattail.com 
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        Company InformationdiDNA 
    
    Founded: 2017 
    
    United States 
    didna.io 
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        Categories | 
        
        
                
            
        
    
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                Publishing and Subscriptions Features
            
                Advertising Management
            
            
         
        
    
        
        
            
                Books
            
            
         
        
    
        
        
            
                Campaign Management
            
            
         
        
    
        
        
            
                Catalogs
            
            
         
        
    
        
        
            
                Circulation Management
            
            
         
        
    
        
        
            
                Content Management
            
            
         
        
    
        
        
            
                Layout & Design
            
            
         
        
    
        
        
            
                Magazines
            
            
         
        
    
        
        
            
                Newsletters
            
            
         
        
    
        
        
            
                Newspapers
            
            
         
        
    
                    Revenue Management Features
            
                Competitor Analysis
            
            
         
        
    
        
        
            
                Dynamic Pricing
            
            
         
        
    
        
        
            
                For Airlines
            
            
         
        
    
        
        
            
                For Hospitality Industry
            
            
         
        
    
        
        
            
                Forecasting
            
            
         
        
    
        
        
            
                Inventory Control
            
            
         
        
    
        
        
            
                Price Optimization
            
            
         
        
    
        
        
            
                Recommendation Engine
            
            
         
        
    
        
        
            
                Yield Management
            
            
         
        
    
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                Ad Server Features
            
                A/B Testing
            
            
         
        
    
        
        
            
                Ad Inventory Management
            
            
         
        
    
        
        
            
                Ad Optimization
            
            
         
        
    
        
        
            
                Banner Management
            
            
         
        
    
        
        
            
                Conversion Tracking
            
            
         
        
    
        
        
            
                Mobile Ad Serving
            
            
         
        
    
        
        
            
                Native Ad Serving
            
            
         
        
    
        
        
            
                Newsletter / Email Ad Serving
            
            
         
        
    
        
        
            
                Referrals / Affiliates
            
            
         
        
    
        
        
            
                Rich Media Ad Serving
            
            
         
        
    
        
        
            
                Video Ad Serving
            
            
         
        
    
                    Website Optimization Tools Features
            
                Competitor Analysis
            
            
         
        
    
        
        
            
                Content Management
            
            
         
        
    
        
        
            
                Keyword Research Tools
            
            
         
        
    
        
        
            
                Link Management
            
            
         
        
    
        
        
            
                Performance Metrics
            
            
         
        
    
        
        
            
                Problem Area Alerts
            
            
         
        
    
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        Integrations
            
                
    Admiral
            
            
         
        
    
        
        
            
                
    Amazon Web Services (AWS)
            
            
         
        
    
        
        
            
                
    DV Publisher Suite
            
            
         
        
    
        
        
            
                
    Google Ads
            
            
         
        
    
        
        
            
                
    Google Cloud Platform
            
            
         
        
    
        
        
            
                
    OpenX
            
            
         
        
    
        
        
            
                
    Sovrn
            
            
         
        
    
        
        
            
                
    Verizon Cloud
            
            
         
        
    
        
        
            
                
    Zimbra
            
            
         
        
    
                
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        Integrations
            
                
    Admiral
            
            
         
        
    
        
        
            
                
    Amazon Web Services (AWS)
            
            
         
        
    
        
        
            
                
    DV Publisher Suite
            
            
         
        
    
        
        
            
                
    Google Ads
            
            
         
        
    
        
        
            
                
    Google Cloud Platform
            
            
         
        
    
        
        
            
                
    OpenX
            
            
         
        
    
        
        
            
                
    Sovrn
            
            
         
        
    
        
        
            
                
    Verizon Cloud
            
            
         
        
    
        
        
            
                
    Zimbra
            
            
         
        
    
                
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