AdBook+

AdBook+

FatTail
+
+

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About

FatTail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and marketplace solutions that put you, the publisher, in charge. At the heart of our business is a highly flexible Revenue Management Platform that helps you increase monetization, control, and scale. And instead of asking you to change your business practices to conform to our standards, our software platform is readily adaptable to yours, to help you do what you’re already doing – only faster, more efficiently, and more profitably. FatTail is a global enterprise advertising technology company. We power the only unified direct and programmatic supply platform. Our cloud-based solutions give publishers total control of media planning, sales, and revenue across a wide variety of advertising products and channels and offers buy side systems differentiated “top of the funnel” inventory supply from the world’s most trusted brands.

About

Introducing Google Ad Manager. Google Ad Manager (formerly DoubleClick for Publishers) is a complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Get the most value for every impression, deliver better experiences, and manage your entire ads business from one easy-to-use, integrated platform. A lot of digital advertising products were created without considering the user’s experience. We believe you must lead with the user, which in turn delivers greater results for the marketer. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses. Take a look at our solutions and find the right fit for you. Ad Manager offers powerful tools tailored to the needs of growing businesses. Take a look at our solutions and choose the one that suits you best.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Large digital media publishers seeking a solution to improve their content and operations

Audience

Publishers searching for a solution to grow an ad revenue

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$100 per month
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 4.9 / 5
ease 4.9 / 5
features 4.7 / 5
design 4.7 / 5
support 4.6 / 5

Pros & Cons from Real Users

Pros

  • Google Ad Manager has multiplied the efficiency for digital marketing. Besides, Google Ad Manager has an elaborate way of content integration and optimization. Again, Google Ad Manager is credible in supporting consistent growth and reliable performance..
  • Google Ad Manager has outlined the required marketing procedures and all the digital analytics are well managed by the program. Further, Google Ad Manager has a sustainable marketing plan, which increases the sales value.
  • The tool provides very valuable information from which to assist our customers. The tool provides easy targeting options and is easy to navigate. Therefore, time savings can be achieved and the advertisement will have good results.
  • Google Ad Manager saves a ton of time with Google Ads the board. The reorder include alone saves no less than 50-80% of the time it takes to set up new missions/campaigns.
  • With Google Ad Manager, you can increase your ad revenue by up to 50%. This is because the platform provides you with a number of tools and features that help you sell and manage your ads more effectively.

Cons

  • Google Ad Manager has no functionality challenges or business problems. Besides, Google Ad Manager has all the directives required.
  • Google Ad Manager is a friendly and free offered communications tool, and this authenticates all the functionalities of the tool.
  • When I set everything up correctly, I shouldn't have to delete what I've done and start over only to do it again. Sometimes the site itself can be very slow, or even crash.
  • Google Ad Manager crashes now and then. And furthermore I've had several strange issues while attempting to sign in. What's more there's likewise been a couple unusual issues with mistake messages that will not disappear.
  • There are several things that I don't like about Google Ad Manager. First, it can be difficult to configure and customize ad units and campaigns. Additionally, the reporting features can be a bit convoluted and difficult to use. Another issue that I have had with Google Ad Manager is that it can be challenging to troubleshoot issues when they arise.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

FatTail
Founded: 2001
United States
www.fattail.com

Company Information

Google
Founded: 1998
United States
admanager.google.com

Alternatives

Operative.One

Operative.One

Operative

Alternatives

AdButler

AdButler

Sparklit Networks

Categories

Categories

Publishing and Subscriptions Features

Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers

Revenue Management Features

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

Ad Server Features

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Integrations

DV Publisher Suite
5X
Afton Tickets
Airtory
COZYROC SSIS+ Suite
Colligso SpotIn
Confiant
FreeWheel Beeswax
Funnel Science
Gfacility
Improvado
Intuizi
Mortar
ParkAve
Peaka
PostUp
PubFuture
Rize Ads
Sovrn

Integrations

DV Publisher Suite
5X
Afton Tickets
Airtory
COZYROC SSIS+ Suite
Colligso SpotIn
Confiant
FreeWheel Beeswax
Funnel Science
Gfacility
Improvado
Intuizi
Mortar
ParkAve
Peaka
PostUp
PubFuture
Rize Ads
Sovrn
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