Act-On vs. Keyplay Comparison


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About Create meaningful and lasting relationships with your customers and measure your marketing success with ease by leveraging Act-on. This award-winning cloud marketing automation platform, Act-On aims to help businesses build their brand, drive demand, and expand customer relationships. As the only integrated workspace, Act-On empowers marketers to improve customer experiences by combining multiple marketing tools in a single application. Web visitors decide whether to explore or leave a site in just 20 seconds. Act-On InSite, Act-On’s AI agent, helps ensure they stay by engaging them with fast, accurate, and personalized content that answers their questions and converts visitors to sales opportunities.	About Effective sales and marketing starts with the right accounts. Keyplay is the new way to find your ICP, prioritize your market, and track account signals. Keyplay is a specialized account-based marketing (ABM) platform designed to help B2B companies identify and engage high-value target accounts. By leveraging intent data, firmographics, and advanced AI-driven analytics, Keyplay enables businesses to discover and prioritize their ideal customer profiles (ICPs), facilitating more effective marketing and sales efforts. The platform streamlines the process of building account lists and executing personalized outreach strategies, ultimately helping organizations to improve lead generation, accelerate sales cycles, and drive revenue growth with precision.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Act-On supports small and mid-size businesses, enterprise departments, and industries including healthcare, financial services, manufacturing, education, and technology companies.	Audience B2B sales teams
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $900.00/month Act-On pricing is based on tiers or contacts: $900 per month (for 2,500 active contacts, 3 marketing users, and 50 sales users) and $2,000 per month (for 2,500 active contacts, 6 marketing users, and 100 sales users). Free Version Free Trial	Pricing $12,000/year Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Act-On Software Founded: 2008 United States www.act-on.com	Company Information Keyplay United States keyplay.io
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Categories Account Based Marketing AI Marketing AI Marketing Agents Conversational Marketing eCommerce Marketing Email Marketing Email Template Design Employee Advocacy Landing Page Lead Generation Lead Scoring Marketing Account Intelligence Marketing Analytics Marketing Automation SMS Marketing Social Media AI Agents Social Media Management Website Visitor Identification	Categories Account Based Marketing Marketing Account Intelligence
Show More Features Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking
Integrations Salesforce Alumio Axis LMS Cisco Webex Clerk.io Data Sentinel Emailable HubSpot Customer Platform IBM API Connect KickFire LeadsBridge Litmus Macaw AMS NetSuite CRM OptiMonk Sign In Scheduling StarfishETL SyncApps Visual Visitor Windward Hub Show More Integrations View All 65 Integrations	Integrations Salesforce Alumio Axis LMS Cisco Webex Clerk.io Data Sentinel Emailable HubSpot Customer Platform IBM API Connect KickFire LeadsBridge Litmus Macaw AMS NetSuite CRM OptiMonk Sign In Scheduling StarfishETL SyncApps Visual Visitor Windward Hub Show More Integrations View All 5 Integrations
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