Appier AIXON vs. Lexer Comparison


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About AIXON is a data science platform that unifies and enriches existing customer data to help you better understand your audience, and run AI models to easily predict their future action. Enrich profiles with internal and external insights to form a holistic view of users. Use AI brains to find the best pattern for your marketing strategies within seconds. Take action directly and easily with insights generated from AI brains to all channels. AIXON creates a 360-degree view of your audience by unifying data from different sources like apps, websites and CRM. Enrich your audience profiles by combining this data with users’ external digital footprint from Appier’s unique cross-screen database. Take advantage of existing AI models or build your own to generate powerful predictions within minutes. The platform enables you to create segments based on user interests or personas, find lookalikes, compare audiences and predict future action such as conversions.	About Lexer is the Customer Data & Experience Platform of choice for leading brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more. As the only CDP built for retail, we help the world’s most iconic brands drive incremental sales from improved customer engagement. With one of the simplest onboarding processes in the industry, Lexer cleanses and combines data into an enriched single view of the customer with no heavy-lifting required from our customers. We unify data from any system and enrich it with AI-powered predictive analytics, third-party data, and targeted surveys. With CDP-powered insights fueling every use case, Lexer acts as the all-in-one hub for every customer-facing team—including marketing, ecommerce, retail and service. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Marketing teams looking for a data science platform that help them better understand their audience	Audience Brands and retailers that want to use data to deliver personalized customer experiences
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Not Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
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Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Not Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information Appier Founded: 2012 Taiwan www.appier.com/en/products/aixon	Company Information Lexer Founded: 2008 Australia lexer.io
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Categories Audience Intelligence Supported Data Science Supported	Categories Audience Intelligence Supported Clienteling Supported Customer Data Platforms (CDP) Supported Identity Resolution Supported Marketing Analytics Supported Personalization Supported Predictive Analytics Supported Retail Analytics Supported Retail Intelligence Supported
	Show More Features Customer Data Platforms (CDP) Features Behavioral Analytics Supported Campaign Management Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Supported GDPR Compliance Supported Personalization Supported Predictive Modeling Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Not Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported
Integrations BigCommerce Not Supported Bitly Not Supported Criteo Not Supported Domo Not Supported Facebook Not Supported Google Ads Not Supported HubSpot Customer Platform Not Supported InMoment Not Supported Iterable Not Supported Klaviyo Not Supported LiveRamp Not Supported Magento Not Supported Mailchimp Not Supported ReSci Not Supported Shopify Not Supported Vision6 Not Supported X (Twitter) Not Supported commercetools Not Supported dotdigital Engagement Cloud Not Supported me&u Not Supported Show More Integrations	Integrations BigCommerce Supported Bitly Supported Criteo Supported Domo Supported Facebook Supported Google Ads Supported HubSpot Customer Platform Supported InMoment Supported Iterable Supported Klaviyo Supported LiveRamp Supported Magento Supported Mailchimp Supported ReSci Supported Shopify Supported Vision6 Supported X (Twitter) Supported commercetools Supported dotdigital Engagement Cloud Supported me&u Supported Show More Integrations View All 36 Integrations
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