ADxAD vs. Xandr Comparison


ADxAD	Xandr Microsoft	+	+
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Join thousands of business owners like you and see how we make growing your business online simple. 253 Ratings Visit Website TrafficGuard Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. 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It enables you to manage course registrations, payments, websites, CRM, and reporting all through one powerful platform. Effortlessly create courses, automate communications, and manage your training schedule & presenters across face-to-face, live-online, and blended learning. Automate the entire registration workflow with customizable forms, flexible payment options and smart invoicing. Leverage waitlists, discounts, and registration rules for private and public courses. Manage client records, relationships and leads all in one place. Track course performance, build customizable reports and make informed decisions that drive growth. Drive more traffic, optimize conversions and update your website in real time. Seamlessly integrate your website or use Arlo’s modern, out of the box solution. 243 Ratings Visit Website SMS Storetraffic Smart, efficient, and anonymous People Counters & Analytics for the real world. 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It is also extremely beneficial as a learning tool to understand the relationship between traffic, staffing, conversion rate, and good quality service. 132 Ratings Visit Website CTM CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. 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About Advertising network: #1 for Asian traffic. Quality traffic & high conversion rates: run your ads to drive online sales worldwide. Pops, Native, Display, and Push ads formats managed with flexible targeting. Instant start with an easy-to-use intuitive platform. Free full service and 24/7 support by industry top experts committed to your online success. Advertising with ADxAD you get the utmost from every dollar you invest in. Reach out for your customers in the right time at the right place. Precision and performance at scale. 3B+ impressions a day, 3K+ advertisers, 34 countries. Ads that drive your online sales. Increase your profit with an easy and straightforward monetization system. Technical and manual moderation won't let illegal content pass through our system. If you want to earn more money, this is the right place to start. Control and optimize the monetization of your website from a single dashboard.	About Xandr, a subsidiary of Microsoft, is a global advertising company that provides a data-enabled technology platform designed to offer a marketplace for premium advertising. Their platform optimizes return on investment for both buyers and sellers while maintaining a commitment to an open marketplace and empowering the open web globally. Xandr's solutions include Invest DSP, Monetize SSP, and Curate, which enable advertisers to connect with their audiences and publishers to drive monetization. With a significant global presence, Xandr operates across multiple continents, positioning itself as a valuable platform for brands seeking to expand their reach on a global scale.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Advertisers and publishers looking for a marketing solution to maximize their ROI and reach	Audience Ad buyers and sellers seeking a tool to manage inventory and sales
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $100 one-time payment Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.3 / 5 ease 4.3 / 5 features 4.0 / 5 design 4.3 / 5 support 4.3 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Affordable traffic from Japan and Korea. Multiple ad formats (native ads and pop-ups). Decent results with proper filtering. Some different ad formats, support, high quality traffic. Traffic volume is not bad, excellent CPM Best monetization market opportunities Many different ad's formats, excellent support team, high quality traffic. Not bad traffic volume. Cons Traffic quality is average. Tech support can be slow to respond. Publishers lack more formats, lack a more complete interface where they show the balance generated and an option to request payment without having to contact the manager. I would like more traffic volume, bb/tab link format on more Geo's.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information ADxAD Founded: 2017 Cyprus adxad.com	Company Information Microsoft Founded: 1975 United States www.xandr.com
Alternatives Equativ	Alternatives Kevel
Voluum DSP	Microsoft Invest Microsoft
MGID	Equativ
AdMaven	Simpli.fi
Admixer View All	The Trade Desk View All
Categories Ad Networks Supported Demand-Side Platforms (DSP) Supported Native Advertising Supported Supply-Side Platforms (SSP) Supported	Categories Demand-Side Platforms (DSP) Supported Display Advertising Supported Media Buying Supported Programmatic Advertising Supported Supply-Side Platforms (SSP) Supported Video Advertising Supported

Integrations ADvendio Not Supported Adloox Not Supported Adplorer Not Supported Adwallet Not Supported Amazon Transparent Ad Marketplace (TAM) Not Supported Bidtellect Not Supported FreeWheel Beeswax Not Supported Google Display & Video 360 Not Supported Kochava Not Supported ONEcount Not Supported PeerClick Supported Prebid Not Supported PubPower Not Supported Qloo Not Supported Retargetly Not Supported ShareThis Not Supported The Moneytizer Not Supported Voluum Supported Yieldlab Not Supported ad:personam Not Supported Show More Integrations View All 5 Integrations	Integrations ADvendio Supported Adloox Supported Adplorer Supported Adwallet Supported Amazon Transparent Ad Marketplace (TAM) Supported Bidtellect Supported FreeWheel Beeswax Supported Google Display & Video 360 Supported Kochava Supported ONEcount Supported PeerClick Not Supported Prebid Supported PubPower Supported Qloo Supported Retargetly Supported ShareThis Supported The Moneytizer Supported Voluum Not Supported Yieldlab Supported ad:personam Supported Show More Integrations View All 33 Integrations
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