Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on.
TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users.
One platform protects every channel that matters:
- Search (Google Search & Performance Max)
- Meta (Instagram & Facebook)
- Affiliate
- Mobile
Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend.
Trusted by 10,000+ advertisers across multiple industries
TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).
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One Platform. Total AP Control.
Zahara is an accounts payable automation platform that helps finance teams keep control of spend across every site, team, project and entity, from purchase request to supplier payment, without a full ERP transformation.
Control spend wherever it happens. Purchase requests are raised in seconds, from approved catalogues if you want to restrict what can be bought and from whom, then routed through multi-step approvals built around your sites, departments and projects. Approvers see the budget impact before they say yes, and approved purchase orders go straight to the supplier.
Modernise without replacing your finance system. Zahara integrates directly with Xero, Sage 50 and Sage 200, QuickBooks Online and MYOB, with connectors for most other systems. Your accounts system stays the single source of truth; Zahara replaces the paper, email approvals and spreadsheets around it.
Process more, with less admin. Invoices emailed into Zahara's Invoice Inbox are read by AI, which identifies the supplier, extracts line items and completes three-way matching against the purchase order and delivery receipt before routing for approval. Approved invoices flow into payment runs, including multi-currency payments with Currencies Direct.
Governance built into everyday spend. Budgets are allocated to GL codes, with committed and pending spend tracked in real time. Every request, approval, invoice and payment carries a complete audit trail.
Controls that scale as you grow. As you add sites, entities or acquisitions, new locations, budgets and approvers slot into the same workflows, so finance keeps visibility without adding manual checks.
For staff expenses, sister product AI Expenses captures receipts automatically, routes claims for approval and reimburses your team as soon as sign-off lands.
Built for service-based, growing organisations in construction, care, charities, hospitality, education and professional services, and used by finance teams at Lush, British Airways Holidays and CHD Living. Guided implementation takes weeks, not months, with UK-based support and no minimum term on monthly plans.
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MGID
MGID is a native advertising platform with more than 12 years of experience in the global market.
MGID helps advertisers reach their audiences through premium publishers with timely and relevant ads.
MGID offers:
Responsive and engaging ad formats
Audiences from 32,000+ trusted publishers worldwide
Creative support throughout the funnel
Sophisticated optimization options
Learn more at www.mgid.com
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