Optimizely One

Optimizely One

Optimizely
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About

ABTestly is an A/B testing platform for teams that ship experiments in code rather than through a visual editor. You write each variation as real JavaScript and CSS. Experiments live in your repository and go through the same review as any other change. The runtime is about 31 KB gzipped, and the page is held until the variation is applied, so visitors do not see the control flash first. Assignment, exposure and conversion are recorded as three separate events on an exact ledger rather than one inferred number, so results stay auditable. Confidence intervals are shown with the sample size, no winner is declared before significance, and sample ratio mismatch is detected and flagged. Three statistics engines: frequentist on every plan, sequential and Bayesian from Pro upwards. Also a speed guardrail comparing p75 LCP against control. Pricing is published: $99 a month at 50,000 tracked users, $249 at 200,000, $549 at 500,000, with a 14-day trial on monthly plans.

About

Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company.​ A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Software engineering and CRO teams at ecommerce and SaaS companies who write their own test variations in code, and agencies running experiments for client sites.

Audience

Product, engineering and marketing teams seeking a tool to improve their operations

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$99/month
Free Version Not Supported
Free Trial Supported

Pricing

No information available.
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 4.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • It boosts your sales revenue and gives you flawless e-commerce management. Easy to manage Business to business and business to customer sales. Very easy to adjust listing and it's content.
  • User friendly - easy even for beginners Multiple Customization options Allows many different user roles Multi-channel distribution Useful content structure

Cons

  • Overall its an outstanding but I would be happier if they improve analytical data.
  • Needs better SEO features Documentation can be improved

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

ABTestly
Founded: 2025
abtestly.com

Company Information

Optimizely
Founded: 2010
United States
www.optimizely.com

Alternatives

No Alternatives

Alternatives

Categories

AB Testing Supported

Categories

AB Testing Features

Audience Targeting Supported
Campaign Segmentation Supported
Funnel Analysis Not Supported
Heatmaps Not Supported
Landing Pages / Web Forms Supported
Multivariate Testing Supported
Split Testing Supported
Statistical Relevance Analysis Supported
Surveys Not Supported
Test Scheduling Supported
Visual Editor Supported

App Design Features

Change Management Not Supported
Collaboration Not Supported
Design Templates Not Supported
Drag & Drop Not Supported
Feature Library Not Supported
Prototyping Not Supported
Testing Management Supported
Visual Interface Supported

Landing Page Features

A/B Testing Supported
Analytics Supported
Drag & Drop Supported
Form Creation Not Supported
Real Time Editing Supported
Responsive Supported
SEO Management Not Supported
Templates Not Supported

Performance Testing Features

API Testing Not Supported
Benchmarking Not Supported
Cross Browser Testing Not Supported
Debugging Not Supported
Historical Reporting Not Supported
Load Testing Not Supported
Mobile Testing Supported
Parallel Testing Not Supported
Regression Testing Not Supported
UI Testing Supported
Web Testing Supported

Personalization Features

A/B Testing Supported
Abandoned Cart Saver Not Supported
Account Based Marketing Supported
Behavioral Targeting Supported
Campaign Segmentation Not Supported
Content Analytics Not Supported
Contextual Targeting Supported
Customer Profiles Supported
Experience Management Supported
Recommendation Engine Supported
Website Personalization Supported

Integrations

5X Not Supported
Adobe Marketo Engage Not Supported
Amplitude Not Supported
Bold BI Not Supported
Causal Not Supported
Crazy Egg Not Supported
CrossEngage Not Supported
Dataweavers Not Supported
Invoca Not Supported
LanguageWire Not Supported
Lytics Not Supported
Mopinion Not Supported
Mozart Data Not Supported
RELAYTO Not Supported
Rippling Not Supported
SAP Customer Data Cloud Not Supported
Snowplow Analytics Not Supported
Stackreaction Not Supported
WordPress Not Supported
tradeit Not Supported

Integrations

5X Supported
Adobe Marketo Engage Supported
Amplitude Supported
Bold BI Supported
Causal Supported
Crazy Egg Supported
CrossEngage Supported
Dataweavers Supported
Invoca Supported
LanguageWire Supported
Lytics Supported
Mopinion Supported
Mozart Data Supported
RELAYTO Supported
Rippling Supported
SAP Customer Data Cloud Supported
Snowplow Analytics Supported
Stackreaction Supported
WordPress Supported
tradeit Supported
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