Audience
Marketers, product teams and agencies who want to test changes to their websites and see which version brings more conversions.
About SplitStat
SplitStat is a website A/B testing platform for marketers, product teams and agencies. After a one-time site-tag installation, users can build most tests in a browser-based visual editor, changing text or styles, moving or hiding elements, and adding blocks for desktop, mobile or both. It supports A/B, split URL, multipage, A/A and cross-domain tests, with targeting by country, device, browser, language, traffic source, campaign, day of week and more. Tests can be judged on unique conversions, total conversions or value per visitor, with guardrail metrics for outcomes a winner must not harm. By default, a winner requires a 95% chance of being best, at least seven days, and 500 visitors and 100 conversions per variation. AI suggests test ideas and edits and summarizes results; users approve changes and start tests. Integrations include Google Analytics 4 and Microsoft Clarity. Plans are based on tested visitors and include unlimited experiments. A 30-day free trial requires no card.