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About

Unleash your brand’s full potential. By applying our cutting edge data science and predictive analytics to an unparalleled data set, we engage customers at every point of their path to purchase – so you can meet shoppers where they are with what they need. By leveraging data from nearly 1 of 2 households in the U.S., we attain a deep understanding of consumer and purchase behavior, both in-store and online. We help you find the connections that inspire consumption and build brand loyalty along the path to purchase. We provide solutions at every stage of your shopper’s journey, creating a repeatable infinite loop of engagement with consumers that grows in precision and delivers a greater return on your investment. Leverage our breakthrough analytics solution, 84.51° Stratum and custom research & analytics to understand the shoppers’ path to purchase. Our unparalleled business knowledge and customer intelligence empower our clients to deliver comprehensive strategies.

About

Lexer is the Customer Data & Experience Platform of choice for leading brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more. As the only CDP built for retail, we help the world’s most iconic brands drive incremental sales from improved customer engagement. With one of the simplest onboarding processes in the industry, Lexer cleanses and combines data into an enriched single view of the customer with no heavy-lifting required from our customers. We unify data from any system and enrich it with AI-powered predictive analytics, third-party data, and targeted surveys. With CDP-powered insights fueling every use case, Lexer acts as the all-in-one hub for every customer-facing team—including marketing, ecommerce, retail and service. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Retail brands and businesses looking for a customer engagement solution to improve their experience

Audience

Brands and retailers that want to use data to deliver personalized customer experiences

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

84.51°
Founded: 2015
United States
www.8451.com

Company Information

Lexer
Founded: 2008
Australia
lexer.io

Alternatives

DataWeave

DataWeave

DataWeave Software

Alternatives

InsightSUITE

InsightSUITE

First Insight

Categories

Categories

Customer Data Platforms (CDP) Features

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Integrations

Attentive
Campaign Monitor
Cordial
Criteo
Domo
Emarsys
Facebook
Google Ads
HubSpot CRM
Iterable
Klaviyo
Listrak
LiveRamp
ReSci
Shopify
Vero
Vision6
X (Twitter)
dotdigital Engagement Cloud
me&u

Integrations

Attentive
Campaign Monitor
Cordial
Criteo
Domo
Emarsys
Facebook
Google Ads
HubSpot CRM
Iterable
Klaviyo
Listrak
LiveRamp
ReSci
Shopify
Vero
Vision6
X (Twitter)
dotdigital Engagement Cloud
me&u
Claim 84.51° and update features and information
Claim 84.51° and update features and information
Claim Lexer and update features and information
Claim Lexer and update features and information