1plusX

1plusX

1plusX GmbH
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About

At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.

About

Unlock the full potential of customer data to drive outstanding customer experiences. Treasure Data’s Enterprise Customer Data Platform unifies all types of online, offline and IoT device customer data to unlock critical business insights needed to drive business growth. Data points are like musical notes—small, but full of potential. Simply put, we are the only independent CDP with proven experience in solving the most complex data problems for the enterprise. We have 170+ connectors to work with any existing technology stack and are schema-flexible to ingest all types of data. We deliver enterprise-level security, scalability and continuity so you can unlock the power of customer data to deliver stellar brand experiences at scale. Capture all your online and offline customer interactions as they happen online and offline. Understand all brand interactions with precise detail.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Publishers and Advertisers

Audience

Companies interested in a powerful customer data platform

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.5 / 5
ease 4.5 / 5
features 4.5 / 5
design 4.5 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • The tool allows you to have a good overview over your audience and create targetings that your business needs. You can enrich your audience data with customized data sources and make your targetings even more individual. The customer success team is very helping and do their best to help you resolve your business problems. Through the API one can also pull the data from the interface and build your own dashboards.
  • This software has some great features, of which the "expand" feature one of the most impressive: it gives you the ability to expand a reference audience to a bigger size by adding similar users to it. Another great advantage are the realtime attributes, which give you a realistic idea of your audience.

Cons

  • Not all changes are made and synchronized with ad server in real time, sometimes that turns campaign setting into a process. Interface in several cases could be more transparent and understandable. Sampling by the data in interface and API makes the tool way faster but doesn't allow to look into small campaigns.
  • Some UI features are missing, for example deactivating a chosen attribute when building an audience (you can only add or remove it, but sometimes you'd want to experiment with the audience size without withdrawing your choices). Another example is the appearance of the audience list: it would be nice if you could see at a first glance whether an audience is shared or not (at the moment you first have to click the three dots on the right of the list item to check this). The written out logic of a specific audience is a great way to double check the correctness of your queries. It would be super nice if this written out logic would appear in a somewhat easier to read format (for example with highlighted logical operators).

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

1plusX GmbH
Founded: 2014
Switzerland
www.1plusx.com

Company Information

Treasure Data
Founded: 2011
United States
www.treasuredata.com

Alternatives

Alternatives

Segment

Segment

Twilio
AdUp

AdUp

AdUp Technology
Mortar

Mortar

MortarAI
InsightSUITE

InsightSUITE

First Insight
MediaMath

MediaMath

Infillion

Categories

Categories

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Not Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Supported
Personalization Not Supported
Predictive Modeling Supported

Predictive Analytics Features

AI / Machine Learning Supported
Benchmarking Not Supported
Data Blending Supported
Data Mining Not Supported
Demand Forecasting Not Supported
For Education Not Supported
For Healthcare Not Supported
Modeling & Simulation Not Supported
Sentiment Analysis Not Supported

Data Management Platforms (DMP) Features

Ad Network Integration Supported
Analytics / ROI Tracking Supported
Audience Targeting Supported
Behavioral Analytics Supported
Campaign Management Not Supported
Competitive Analysis Not Supported
CRM Not Supported
Customer Journey Mapping Not Supported
Data Capture / Transfer Supported
Data Classification Supported
Data Visualization Supported

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Not Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Not Supported
Data Matching Not Supported
GDPR Compliance Not Supported
Personalization Supported
Predictive Modeling Supported

Data Management Features

Customer Data Supported
Data Analysis Supported
Data Capture Not Supported
Data Integration Supported
Data Migration Not Supported
Data Quality Control Not Supported
Data Security Not Supported
Information Governance Not Supported
Master Data Management Not Supported
Match & Merge Not Supported

Integrations

Acxiom Real Identity Not Supported
Amazon Marketing Cloud Not Supported
Canopy Not Supported
Hushly Not Supported
Insider One Not Supported
Metric Insights Not Supported
TROCCO Not Supported
Tapad Not Supported
Versium REACH Not Supported
myDevices Not Supported

Integrations

Acxiom Real Identity Supported
Amazon Marketing Cloud Supported
Canopy Supported
Hushly Supported
Insider One Supported
Metric Insights Supported
TROCCO Supported
Tapad Supported
Versium REACH Supported
myDevices Supported
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