1plusX

1plusX

1plusX GmbH
4.5 out of 5 stars
1plusX Census

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1plusX:

About

At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.
Census:

About

Census is the operational analytics platform that syncs your data warehouse with all your favorite apps. Get your customer success, sales & marketing teams on the same page by keeping customer data in sync. No engineering favors required. Census automatically publishes SQL & dbt models from your warehouse without a line of code. Stop deciphering external APIs and maintaining custom scripts, just focus on the business outcomes. You don't want "yet another source of truth" when everything is already in your warehouse. Census works on top of your existing infrastructure. Just pick a destination app, map the data, and voila, you are done. Your data shouldn't be stuck in quarterly reports. Census empowers everyone in your business to take action. Live metrics in every app means better business operations, which leads to happier users & more revenue.
1plusX:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
Census:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
1plusX:

Audience

Publishers and Advertisers
Census:

Audience

Anyone searching for an operational analytics platform that syncs data warehouse with all their apps
1plusX:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
Census:

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported
1plusX:

API

Offers API Supported
Census:

API

Offers API Not Supported
1plusX:

Screenshots and Videos

Census:

Screenshots and Videos

1plusX:

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported
Census:

Pricing

No information available.
Free Version Not Supported
Free Trial Supported
1plusX:

Reviews/Ratings

Overall 4.5 / 5
ease 4.5 / 5
features 4.5 / 5
design 4.5 / 5
support 5.0 / 5
Census:

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software
1plusX:

Pros & Cons from Real Users

Pros

  • The tool allows you to have a good overview over your audience and create targetings that your business needs. You can enrich your audience data with customized data sources and make your targetings even more individual. The customer success team is very helping and do their best to help you resolve your business problems. Through the API one can also pull the data from the interface and build your own dashboards.
  • This software has some great features, of which the "expand" feature one of the most impressive: it gives you the ability to expand a reference audience to a bigger size by adding similar users to it. Another great advantage are the realtime attributes, which give you a realistic idea of your audience.

Cons

  • Not all changes are made and synchronized with ad server in real time, sometimes that turns campaign setting into a process. Interface in several cases could be more transparent and understandable. Sampling by the data in interface and API makes the tool way faster but doesn't allow to look into small campaigns.
  • Some UI features are missing, for example deactivating a chosen attribute when building an audience (you can only add or remove it, but sometimes you'd want to experiment with the audience size without withdrawing your choices). Another example is the appearance of the audience list: it would be nice if you could see at a first glance whether an audience is shared or not (at the moment you first have to click the three dots on the right of the list item to check this). The written out logic of a specific audience is a great way to double check the correctness of your queries. It would be super nice if this written out logic would appear in a somewhat easier to read format (for example with highlighted logical operators).
1plusX:

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported
Census:

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported
1plusX:

Company Information

1plusX GmbH
Founded: 2014
Switzerland
www.1plusx.com
Census:

Company Information

Census
United States
www.getcensus.com
1plusX:

Alternatives

Census:

Alternatives

1plusX:
Census:
DinMo

DinMo

5.0 out of 5 stars
1plusX:
Census:
1plusX:
AdUp

AdUp

AdUp Technology
Census:
Hightouch

Hightouch

4.6 out of 5 stars
1plusX:
MediaMath

MediaMath

Infillion
Census:
1plusX:

Categories

Census:

Categories

1plusX:

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Not Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Supported
Personalization Not Supported
Predictive Modeling Supported

Data Management Platforms (DMP) Features

Ad Network Integration Supported
Analytics / ROI Tracking Supported
Audience Targeting Supported
Behavioral Analytics Supported
Campaign Management Not Supported
Competitive Analysis Not Supported
CRM Not Supported
Customer Journey Mapping Not Supported
Data Capture / Transfer Supported
Data Classification Supported
Data Visualization Supported

Predictive Analytics Features

AI / Machine Learning Supported
Benchmarking Not Supported
Data Blending Supported
Data Mining Not Supported
Demand Forecasting Not Supported
For Education Not Supported
For Healthcare Not Supported
Modeling & Simulation Not Supported
Sentiment Analysis Not Supported
1plusX:

Integrations

5X Not Supported
Amplitude Not Supported
Ashby Not Supported
Braze Not Supported
Common Room Not Supported
Customer.io Not Supported
Databricks Not Supported
Google Ads Not Supported
HubSpot CRM Not Supported
HubSpot Customer Platform Not Supported
Insider One Not Supported
Looker Not Supported
Mailchimp Not Supported
Meta Audience Network Not Supported
Mixpanel Not Supported
Redshift Not Supported
Salesforce Not Supported
Salesforce Marketing Cloud Account Engagement Not Supported
Sifflet Not Supported
Workers by Delos Not Supported
Census:

Integrations

5X Supported
Amplitude Supported
Ashby Supported
Braze Supported
Common Room Supported
Customer.io Supported
Databricks Supported
Google Ads Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
Insider One Supported
Looker Supported
Mailchimp Supported
Meta Audience Network Supported
Mixpanel Supported
Redshift Supported
Salesforce Supported
Salesforce Marketing Cloud Account Engagement Supported
Sifflet Supported
Workers by Delos Supported
1plusX:
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Claim 1plusX and update features and information
Census:
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Claim Census and update features and information