Best Advertising Software - Page 39
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Shirofune
Shirofune
Achieve greater ad performance and results with algorithms that operate your campaigns just like an experienced ad manager. Shirofune optimizes ads for the highest LTV based on your entire historical customer buying journey & data to maximize conversions. With Shirofune, you won’t have to worry about monitoring your ad spend pacing anymore. Shirofune's human-based AI automatically performs budget allocation and bid adjustments to maximize results. Furthermore, by implementing the proposed improvement suggestions, further performance enhancement can be expected. By simply setting budgets and maximum CPA/ROAS, the automation takes control of the progress. Moreover, detailed reports and analysis in natural language significantly reduce the time and effort spent on reporting and analysis. By integrating data from your own CRM and database, we can visualize how much LTV (customer lifetime value) and conversions are actually generated from each channel and advertisement. -
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Amazon DSP
Amazon
Amazon DSP is a demand platform that allows you to programmatically purchase ads to reach new and existing audiences wherever they spend their time. Use exclusive insights and purchase signals to connect with the most relevant audiences wherever they spend their time. Plan your marketing strategy with insights and measure results with performance reports, available at no additional cost. From manual reviews on review websites to real-time bidding evaluations, we take steps to maintain quality standards and brand safety. Amazon DSP now uses new machine learning models to improve campaign performance and to help advertisers reach new audiences. A detailed look at how Amazon DSP can help you create programmatic campaigns and guide your future marketing strategies through statistics and insights. Enroll in our Amazon DSP certification to showcase your knowledge and learn how to adjust your strategy. -
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Amazon Omnichannel Metrics
Amazon
CMO insights can help advertisers adjust budget allocation, optimize campaign tactics, and maximize media return on investment (ROI). CMOs create a unified view of your campaigns, offering a holistic sales funnel marketing strategy. Advertisers can measure the impact of top, middle, and bottom funnel strategies and tactics. Online article-level reports in CMO show the relationship between audiences, locations, and ad creatives in terms of results. CMOs provide agility to optimize and drive campaign effectiveness. Omnichannel Statistics (OCM) is one way that advertisers can measure the aggregate and total impact of their advertising tactics on shopping activities on Amazon and off Amazon while campaigns are still in the middle of the advertising period. CMOs include insights from all channels on Amazon and off Amazon, as well as online and offline shopping activities. All Amazon Ads products offer privacy and security, and all reports are aggregated and anonymized. -
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Pipeline360
Pipeline360
Generate high-performing leads while increasing brand awareness. Pipeline360 pipeline is finally possible through one powerful, integrated system. Pipeline360 is a powerful, integrated system that generates high-performing leads while increasing brand awareness, making a predictable pipeline finally possible. Through branded demand, Pipeline360 eliminates the need to sacrifice brand visibility for demand generation by delivering globally compliant, high-quality leads while putting your brand in front of the right buyers. It offers content syndication by distributing branded content to target audiences through vetted publishers and reinforces messaging with targeted display ads. Pipeline360 connects businesses with 150 million global B2B buyers, delivering compliant, duplicate-free leads via optimal channels. It ensures world-class compliance with global standards and provides real-time performance analytics for optimizing campaigns. -
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TargetSmart
TargetSmart
Empower people and causes with data-driven solutions. Understand the landscape with the best voter data and analytics in the business. Engage your audience to raise money and run winning campaigns. Connect with voters more efficiently with our state-of-the-art media buying platform. We’re a full-service data solutions company dedicated to helping progressive causes and campaigns win. Since 2004, we’ve been building the industry’s best voter database and innovating new ways to use data to bring about a better world. Our all-in-one media buying platform, TargetSmart MBP, is revolutionizing the digital advertising industry by providing unrivaled affordability, speed, and transparency. Reach the right audience, at the right time, in the right place while saving 15% or more compared to other media buying platforms. We’re a data-driven solutions company that empowers you to better understand, engage, and activate your key stakeholders in order to achieve your goals. -
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Salesforce Data 360
Salesforce
Data 360 is Salesforce’s next-generation data platform, evolving from Data Cloud to unify and activate enterprise data in real time. It connects fragmented data across systems into a single, trusted Customer 360 view without requiring data movement. Through Zero-Copy integrations, Data 360 works directly with platforms like Snowflake, Databricks, BigQuery, and AWS. The platform harmonizes structured and unstructured data to power personalized experiences and intelligent workflows. Built-in identity resolution and governance tools ensure data accuracy, compliance, and privacy. Data 360 enables real-time segmentation, predictive insights, and triggered automation across Salesforce and external applications. It serves as the data foundation for Agentforce, delivering context-rich intelligence to AI agents and business teams. -
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Adobe Mix Modeler
Adobe
Maximize your marketing ROI by bringing together media planning and data insights with speed. Adobe Mix Modeler empowers marketing teams to quickly and confidently determine where to invest to drive business growth and incremental value. With marketers facing increasing pressure to prove business value, Adobe Mix Modeler powers faster, more intelligent measurement and planning. Strategically plan your marketing mix, optimize campaign spending in the moment, and make data-driven recommendations critical to your business, all based on AI-powered incrementality scores within measurement models that inspire confidence in the results. Get complete, unified ROI measurement by combining and harmonizing marketing performance, spend, conversion data, and other important business factors. Drive trust and confidence with data governance tools and transparency in model quality and results. -
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Pixalate
Pixalate
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV), mobile apps, and websites. The programmatic supply chain poses a significant trust and safety issue for both ad buyers and sellers. Pixalate's pre-bid blocking solution prevents invalid traffic (IVT) across CTV, mobile apps, and websites, covering over 5 million apps, 80 million domains, and 300 million OTT devices. The platform provides actionable analytics for fraud detection, brand safety, and display viewability, monitoring more than 5 million apps and 80 million domains to detect over 40 types of IVT. Pixalate introduces Supply Path Quality (SPQ), the industry's first supply path optimization analytics platform for ad fraud and inventory quality, powered by analysis of the Supply Chain Object (SCO) from the bitstream. The platform offers technology to assess child-directed apps in Google and Apple app stores. -
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MediaGuard
HUMAN
We help you fight fraud and protect the brands you serve by ensuring quality ad inventory reaches real humans across all channels and formats. Using superior detection techniques, hacker intelligence, and collective protection across the internet, HUMAN detects and defeats bot attacks and fraud with unmatched scale, speed, and precision. By leveraging actionable insights that only HUMAN can provide, we can assure you that only real humans will interact with your digital advertising. Safeguard your customers, revenue, and operational efficiency across all of your environments by enforcement actions that keep unwanted bots at bay. Keep your digital advertising efforts free from fraud by protecting your platforms from sophisticated bots. Reduce inefficiencies and operating costs associated with fending off fraud by keeping your platform's ad inventory clean from the start. Protect existing revenue from demand partners while attracting new revenue. -
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HUMAN Ad Fraud Sensor
HUMAN
HUMAN's Ad Fraud Sensor for Platforms offers real-time, technical analysis of all sampled impressions to help your platform eliminate sources of fraud. Fraudsters’ attempts to use sophisticated bots in the programmatic ecosystem are prevented, protecting your inventory quality, platform reputation, and revenue. Gain visibility into supply sources that deliver invalid traffic to your platform. Detect IVT across desktop, mobile web, mobile in-app, audio, and connected TV. Improve inventory performance and its value within the digital ecosystem. HUMAN Ad Fraud Sensor provides real-time, technical analysis of all sampled impressions to help your platform eliminate sources of fraud. Fraudsters’ attempts to use sophisticated bots in the programmatic ecosystem are prevented—protecting your inventory quality, platform reputation, and revenue. Protect your inventory with a purpose-built package. Ad Fraud Sensor is part of HUMAN’s Advertising Protection Package. -
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HUMAN Ad Fraud Defense
HUMAN
HUMAN's Ad Fraud Defense solution proactively analyzes bid requests before initiation to prevent invalid traffic from entering your inventory. Ensuring transactions occur in a fraud-free environment, enhances your reputation, safeguards revenue, and boosts demand from partners. This solution protects critical desktop, mobile, connected TV (CTV), and audio inventory from fraud, leading to improved ad performance. It increases inventory value through transparency, reduction of invalid traffic, and proactive fraud protection. By analyzing bid requests pre-bid, HUMAN's Ad Fraud Defense stops invalid traffic from infiltrating your inventory, thereby improving your reputation and driving partner demand. HUMAN detects and mitigates ad fraud across desktop, mobile, CTV, and audio inventory, providing the most accurate pre-bid fraud mitigation. -
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Integral Ad Science
Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality, offering solutions that help advertisers and publishers ensure their ads are viewable by real people, in safe and suitable environments, and within the right context. Their services encompass ad fraud detection, brand safety and suitability, contextual targeting, and viewability measurement across various channels, including CTV, video, programmatic, mobile, and digital audio. IAS collaborates with thousands of media partners, technology companies, and social media platforms to drive innovation and create integrated solutions tailored to clients' unique challenges. By providing actionable data and insights, IAS enables brands, agencies, publishers, and platforms to optimize digital ad campaigns, improve media quality, and drive superior results. We act with honesty and integrity, ensuring clients only pay for impactful impressions. -
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Peeksta
Peeksta
Peeksta is an AI-powered platform designed to assist e-commerce entrepreneurs, particularly those in dropshipping, in identifying, launching, and scaling winning products efficiently. It offers a suite of features aimed at streamlining product research and marketing strategies. Stop guessing what works, use data to find top-selling products in real-time. Browse through our library of hundreds of thousands of Facebook Ads running right now, updated daily. Save ads for later inspiration. Get notified in real-time when your competitors scale an ad that you're tracking. Browse for the latest trends in your niche so that you can skip the guessing and successfully expand your offer. Make the most of our intuitive interface, accessible for both beginners and pros. Users have access to a database of reliable suppliers, facilitating efficient product sourcing and fulfillment. Peeksta's user-friendly interface and comprehensive features make it a valuable tool for entrepreneurs. -
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RHEI
RHEI
The world’s only AI-powered solution to create, connect, and grow your fanbase. For Creators: RHEI makes it easy to grow your audience to new heights across every platform, language, and vertical with the power of AI, while staying authentic to your fans. For Media Companies: Connecting with the digital generation shouldn’t be a shot in the dark. RHEI combines world-class AI-powered solutions with decades of experience to power fandom for some of the world’s biggest names in Entertainment, Sports, and Music. For Advertisers: RHEI is primetime for the digital generation. Our solutions power the most watched and engaged content among hard-to-reach audiences in every major vertical, and we reach further than the world’s largest publishers. -
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Mile
Mile
Impactful ad monetization for the ones who have made an impact on the world wide web. Redefine your ad management backed by the highest possible revenue. You set a new standard for every key metric that matters, high quality ads, exclusive demand, AI-powered tech, and real-time ad ops support. Experience unmatched control and returns by moving your ad management in-house but without spending the years, resources, and cost it takes. Going in-house does not have to be gut-wrenching. Managing your ads in-house does not have to be complicated when you do it with a scalable platform that gives you greater control, efficiency, and reliability. Without spending years of development time. Bridge any gaps in your existing in-house ad tech stack with plug-and-play tools. Scale your ad operations and upgrade your ad technology with a variety of advanced tools offering seamless integration. -
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Koah
Koah Labs
KOAH is an innovative advertising network tailored for AI applications, enabling publishers to seamlessly integrate ads that enhance user engagement and drive business growth. By delivering contextually relevant content, KOAH ensures that advertisements feel natural and beneficial to users, leading to improved outcomes for businesses. For advertisers, KOAH provides access to the expanding market of AI-driven consumers, offering precise targeting through AI-driven ads that align with user intent, thereby increasing efficiency and reducing customer acquisition costs. The platform facilitates easy testing by utilizing existing text creatives without the need for extensive channel optimization, and its contextual placements achieve click-through rates comparable to search ads. KOAH is committed to supporting both publishers and advertisers in maximizing revenue and user engagement within AI applications. -
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Uplifted
Uplifted
Uplifted is an AI-powered platform that streamlines the creation, management, and optimization of high-performing video advertisements. It automates asset organization and tagging, delivering ad-ready creatives that align with brand guidelines without the need for briefs, revisions, or manual effort. The platform enables rapid iteration and remixing of top-performing creatives into new ads, allowing for quick testing, adaptation across various platforms, and increased production efficiency. Uplifted provides creative analytics to evaluate elements such as hooks, calls-to-action, and visuals, offering actionable insights to scale successful ads and enhance campaign effectiveness. Its digital asset management system allows users to store, organize, and access all creative assets in one place, utilizing AI-powered tagging and search functionalities for faster reuse and collaboration on video ads. -
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Pentaleap
Pentaleap
Our retail media platform is designed to enable an open, efficient ecosystem. Master site monetization and ad experience through our publisher manager portal, including fluid ad server, SSP, and yield management. Unlock more onsite retail media revenue without sacrificing relevancy. Manage multiple demand sources through a single integration. Use Pentaleap to improve yield and performance right away; zero changes are required to your demand side and ad operations. Combine Pentaleap yield, supply, and demand in one powerful platform to manage onsite monetization. Build on our ready-to-go APIs or use our intuitive self-serve UI (white label available). Lean on Pentaleap tech and sales expertise as an extension of your team as you kick off, grow, and scale your retail media program. Share your product feed with us, implement and test the simple API call, and prove the performance boost of your onsite ads via AB testing. -
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PubFuture
PubFuture
PubFuture is a leading advertising network that empowers publishers to monetize their websites and maximize earnings from online content. With over 10 years of experience, PubFuture transforms challenges into opportunities, enhancing ad performance and laying the groundwork for future growth. The platform offers a suite of cutting-edge ad technology solutions, ensuring publishers receive the highest bids for their inventory from leading demand sources. PubFuture supports a variety of flexible ad formats, such as IAB standard banner ads, native ads, video ads, app ads, sticky ads, and radio ads, delivering high-quality advertisements that promote a positive user experience. The platform provides data-driven analytics and real-time reporting, breaking down campaign performance into digestible metrics for better execution. PubFuture's Sing platform offers a centralized ad-ops system, ensuring advanced ad performance. -
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Tenjin
Tenjin
Tenjin is a mobile measurement partner (MMP) and data analytics platform primarily designed for mobile app developers, particularly those in the gaming industry. It offers a cost-effective and user-friendly solution for tracking user acquisition, in-app performance, and ad revenue across multiple advertising channels. Tenjin consolidates data from various ad networks, stores, and platforms into a single, unified dashboard, enabling developers to analyze user behavior and measure campaign effectiveness. Known for its lightweight SDK and affordable pricing, Tenjin is a popular choice for small to mid-sized game studios and independent developers. Its powerful data infrastructure also allows for customizable reporting and in-depth cohort analysis, empowering businesses to make data-driven decisions that maximize ROI and user engagement. -
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Audigent
Audigent, a part of Experian
Audigent is a leading platform for data activation, curation, and identity solutions. Its innovative technology harnesses privacy-compliant first-party data to enhance media addressability and monetization at scale, all without relying on cookies. As one of the first data curation platforms powered by its proprietary identity solution, Hadron ID™, Audigent is reshaping the programmatic advertising landscape. Its cutting-edge products, SmartPMP™ and ContextualPMP™, leverage artificial intelligence and machine learning to deliver consumer-safe data packaged with premium inventory at scale. Trusted by the world’s largest brands and global media agencies, Audigent supports over 100,000 campaigns monthly. Its verified, opt-in data solutions drive revenue for leading publishers and partners such as Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom, and more. -
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Nielsen ONE
Nielsen
Nielsen ONE is a comprehensive cross-media measurement platform that provides deduplicated insights into audience engagement across linear TV, streaming, and digital platforms. By integrating first- and third-party audience data, it enables precise media planning and measurement, facilitating the creation of customized, high-impact ad campaigns that reach the ideal audience at the right time. Nielsen ONE offers deduplicated metrics for both ads and content, delivering a unified view of audience behavior to inform content development and monetization strategies. The platform's proprietary identity system combines panel data, third-party identity information, and direct publisher integrations to deliver accurate, person-level campaign impressions. With four-screen ad deduplication, it measures audiences across connected TV, computer, and mobile devices, including out-of-home, broadband-only, and over-the-air viewing. -
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Adagio
Adagio
Adagio's demand optimization solutions empower publishers to leverage unlimited demand sources, achieving unprecedented revenue levels while enhancing user experience, supply path optimization, and reducing carbon footprint. Trusted by over 25,000 publishers worldwide, Adagio offers future-proof technologies that satisfy publishers, advertisers, and users. Their platform addresses revenue leaks in the auction process, such as bid throttling, vRate and CTR targeting, bid shading, buyer warm-up algorithms, and timeouts, by developing technologies to offset these issues and help publishers increase earnings. Adagio simplifies the optimization of existing and new demand sources with any Prebid wrapper, providing tools like the Adagio Prebid Server to enhance direct seats and the Adagio Ad Exchange to connect with selected SSP and DSP partners seamlessly. Adagio's platform also offers comprehensive analytics and reports, providing insights into revenue KPIs across multiple dimensions. -
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Agentio
Agentio
Agentio is the first ad platform for creator content, empowering marketers to easily unlock scalable, creator-led advertising on YouTube. Their platform enables brands to start or scale YouTube creator programs, reaching highly engaged audiences as seamlessly as buying ads on Meta or Google. Agentio connects marketers with a direct network of premium creators, ensuring speed, measurement, 100% data accuracy, and high-quality amplification. Their matching technology provides confidence in the creators and content delivering a brand's message, while next-gen analytics allow for real-time performance assessment and strategy adjustments to drive significant business results. End-to-end automation unlocks unprecedented speed and performance for marketing teams, enabling the purchase of brand-safe creator content and effortless scaling of campaigns. Advertisers on Agentio have reported 4x-10x better Return on Ad Spend (ROAS) compared to other digital video channels. -
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Microsoft Invest
Microsoft
Microsoft Invest is a demand-side platform built for the future of video advertising. With an integrated platform advantage and a focus on data-driven performance, Invest enables you to engage audiences on all screens and drive business results. An intuitive and graphics-based approach to deal discovery and activation, offering access to curated premium deal catalogs and more visibility into deal inventory than you’ve ever had before. Discover exclusive curated catalogs created by premium data owners and available off-the-shelf to reach audiences at scale. Reach more than a billion users with Microsoft’s valuable audiences, including millions you may not be reaching anywhere else. Gain confidence in campaign planning, focusing on the data that matters to you before you go live. Plan cross-channel, boost digital investments, find the right audience and discover premium inventory, eliminate planning and buying silos. -
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Microsoft Curate
Microsoft
Create curated deals to sell programmatically. Monetize your data and access unique demand to empower supply management teams with Microsoft Curate. Choose how to merchandise your proprietary data to capture new programmatic spending. Maximize your reach with our global marketplace and audience extension capabilities. Experience a self-serve solution with the flexibility to run your business how you want. Access and search thousands of data-layered curated deals to find real-time audiences across screens at scale, available via Invest and all major demand-side platforms. Forecast and price packages, and create a deal catalog. Create and manage curated deals, including 25 targeting functionalities and the ability to assign deals to multiple buyers on any DSP. Allow sellers to create deals for specific curators and allow curators to troubleshoot supply and demand all in one place. Identify opportunities for improved performance and scale, and manage margin at the deal level. -
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Microsoft Monetize
Microsoft
Microsoft Monetize is a strategic selling platform that provides holistic inventory management controls and differentiated buyer demand to enable you to unlock the full value of your inventory. Holistic inventory and demand channel management across all transaction types, channels, and formats. Comprehensive analytics and data solutions to maximize the value of your inventory. Differentiated demand and scale stemming from a dual-sided focus on buyer and seller solutions. Grow your business with an enterprise supply-side platform that offers cross-channel monetization, scaled demand, and powerful insights. Own your entire ad sales business, from decisioning to delivery, with an open and transparent ad-serving solution. -
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Microsoft Performance Max
Microsoft
You provide the inputs to effectively reach audiences across the Microsoft Advertising Network. Get back free time with one single hassle-free setup for multi-channel performance. Our industry-leading AI allows you to stay on top of consumer trends and stand strong against competitors. Work together with Microsoft’s AI to maximize your conversions across Microsoft properties, all from a single campaign. Your ad content adapts to match user intent and entices more clicks with multiple ad formats and placements across the Microsoft Advertising Network. Promote your products and reach shoppers with relevant ads at the point of purchase through predictive targeting. Use audience signals, bid strategies, and tracking goals that drive the best performance from your budget. We’ll put you in the spotlight where your customers are, expanding your reach to audiences who are most likely to convert. -
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DeepIntent
DeepIntent
DeepIntent is the most powerful healthcare advertising platform, enabling marketers to plan, activate, and measure omnichannel patient and healthcare provider campaigns. Our purpose-built platform drives better results for pharma through smarter planning using real-world health data, allowing users to forecast HCP and patient reach by channel and data provider before launching campaigns. We offer integrated HCP and patient campaigns, coordinating outreach to both audiences and providing valuable insights into their combined impact. Our platform optimizes campaigns in real time to drive script lift and improve audience quality across all channels. DeepIntent Outcomes is the only measurement solution built for transparency, utilizing the fastest clinical data refresh in the industry. Founded and led by healthcare data and marketing experts, DeepIntent boasts a proven track record of innovation and a 98%+ retention rate. -
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Dianomi
Dianomi
Dianomi is a premium native advertising platform that enables brands to amplify their messages directly and powerfully to affluent and engaged audiences. By integrating advertising content seamlessly alongside relevant editorial on premium publications' websites, Dianomi positions brand-safe advertising and marketing content perfectly, and at scale, to raise awareness, increase sales, and boost loyalty. Their marketplace enables advertisers to reach over 510 million devices with an active interest in the finance, business, and lifestyle sectors. Dianomi offers a brand-safe environment across all platforms by working exclusively with trusted publisher partners and providing third-party verification, blocking, and tracking, along with a real-time analytics dashboard to monitor campaign performance. Advertisers can deliver contextual messaging that appeals to readers through a comprehensive suite of ad units.
