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Digital media companies in need of a tool to optimize their advertising revenue streams
About Adagio
Adagio's demand optimization solutions empower publishers to leverage unlimited demand sources, achieving unprecedented revenue levels while enhancing user experience, supply path optimization, and reducing carbon footprint. Trusted by over 25,000 publishers worldwide, Adagio offers future-proof technologies that satisfy publishers, advertisers, and users. Their platform addresses revenue leaks in the auction process, such as bid throttling, vRate and CTR targeting, bid shading, buyer warm-up algorithms, and timeouts, by developing technologies to offset these issues and help publishers increase earnings. Adagio simplifies the optimization of existing and new demand sources with any Prebid wrapper, providing tools like the Adagio Prebid Server to enhance direct seats and the Adagio Ad Exchange to connect with selected SSP and DSP partners seamlessly. Adagio's platform also offers comprehensive analytics and reports, providing insights into revenue KPIs across multiple dimensions.
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