Audience
Individuals and companies wanting a tool to maximize their conversions across Microsoft properties
About Microsoft Performance Max
You provide the inputs to effectively reach audiences across the Microsoft Advertising Network. Get back free time with one single hassle-free setup for multi-channel performance. Our industry-leading AI allows you to stay on top of consumer trends and stand strong against competitors. Work together with Microsoft’s AI to maximize your conversions across Microsoft properties, all from a single campaign. Your ad content adapts to match user intent and entices more clicks with multiple ad formats and placements across the Microsoft Advertising Network. Promote your products and reach shoppers with relevant ads at the point of purchase through predictive targeting. Use audience signals, bid strategies, and tracking goals that drive the best performance from your budget. We’ll put you in the spotlight where your customers are, expanding your reach to audiences who are most likely to convert.