Best Ad Management Software in the UK
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Compare the Top Ad Management Software in the UK as of November 2026
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What is Ad Management Software in the UK?
Ad management software streamlines the creation, deployment, and tracking of digital advertising campaigns across multiple platforms. It provides tools for audience targeting, budget optimization, and performance analytics to maximize campaign effectiveness. These platforms often integrate with social media, search engines, and programmatic ad networks to centralize ad operations. Advanced features like A/B testing, real-time bidding, and ROI tracking empower marketers to refine strategies and achieve better results. Ad management software is essential for businesses seeking to efficiently manage their advertising efforts and achieve measurable marketing outcomes. Compare and read user reviews of the best Ad Management software in the UK currently available using the table below. This list is updated regularly.
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1
Google Ad Manager
Google
Introducing Google Ad Manager. Google Ad Manager (formerly DoubleClick for Publishers) is a complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Get the most value for every impression, deliver better experiences, and manage your entire ads business from one easy-to-use, integrated platform. A lot of digital advertising products were created without considering the user’s experience. We believe you must lead with the user, which in turn delivers greater results for the marketer. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses. Take a look at our solutions and find the right fit for you. Ad Manager offers powerful tools tailored to the needs of growing businesses. Take a look at our solutions and choose the one that suits you best. -
2
HeadBidder
FM Labs LLC
Focus on the core part of your business that brings money, use HeadBidder.net for mechanic ad management work that is automated on the platform. The SaaS Header Bidding management platform is made for online publishers and professional online-ad monetization teams. Combines wrapped up ready-to-go features and tools: prebid.js container, 3rd-party integrations with GAM, Smart+, User ID tools, Built-in Prebid analytics, and more. Header Bidding Manager SaaS Tool “HeadBidder” Functionality. Multi-Site and Multi-Account UI. User Account and Publisher management for system administrators. Platform-wide messaging system in UI. Prebid.js based wrapper builder. Automated Prebid.js script build and adapter monitoring. Google Ad Manager API support, token-based access. Built-in Prebid Analytics. Banner and Video ad types supported. Custom floors, Aliases, User-ID modules, Prebid server adapters features supported. -
3
Obiyen
Obiyen
Obiyen is an all-in-one business platform designed to help organizations manage multiple operations from a single system. It combines tools for marketing, sales, analytics, security, and compliance into one integrated ecosystem. The platform provides real-time data insights, enabling businesses to make informed decisions and drive growth. Built-in automation features help reduce manual work by handling tasks such as reporting, monitoring, and updates. Obiyen also includes GDPR compliance tools, ensuring data protection and regulatory adherence. Its scalable and flexible design allows businesses to adapt the platform as their needs evolve. Overall, Obiyen simplifies business management by centralizing tools, improving efficiency, and enhancing productivity.Starting Price: $30/month -
4
HubSpot Marketing Hub
HubSpot
Grow your traffic, convert leads, and prove ROI with HubSpot Marketing Hub. An all-in-one inbound marketing software, HubSpot offers the tools that brands and marketing professionals need to build and launch effective campaigns that help their business get noticed. This includes search engine optimization (SEO), writing blogs & creating web content (CMS), leveraging social media like Facebook, LinkedIn & Twitter, and more. With Marketing Hub, we’ll help your team grow traffic, convert leads, and track your entire funnel in one place. Drag and drop your way to polished landing pages and email templates. Quickly publish blog posts that establish you as an authority on any subject and help you get found online. And you’ll be ready for visitors from any device because your content is responsive right out of the box. Get real-time SEO suggestions, and create a content strategy that adapts to the way modern search works. And much, much more.Starting Price: $20/month -
5
AiHello
AiHello
Automate Amazon PPC For Your Business Amazon Ads Automation to help grow your revenues, reduce work hours spent on ads management and decrease your ad costs. Take complete control of your e-commerce marketing on Amazon. Grow your revenues and reduce work hours spent on Amazon ads management with automated keywords discovery & continuous bid modificationsStarting Price: $37 a month -
6
AdRoll
AdRoll
We level the playing field for e-commerce brands. Our AI works like a team of expert marketers who know your customers, fighting 24/7 to build your brand and grow your sales. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth marketing platform. Join over 37,000 bustling brands growing with AdRoll. Find more people who’ll fall in love with your brand. Our advanced audience targeting works together with our proprietary AI to create awareness and drive high-quality new site traffic. Inspire action across ads, email, and your online store. Unite what you know about your customers with our over 1.2 billion shopper profiles to surface items they’ll love—and buy. Go beyond customer acquisition, and use your customer relationships to drive growth. Increase loyalty—and lifetime value (LTV)—with relevant, personalized cross-channel experiences. -
7
Adwisely
Ad Intelligence Inc
Adwisely is an app that helps e-commerce stores create and manage efficient ads on Facebook, Instagram & Google. Adwisely is available on Shopify, BigCommerce, and WooCommerce. The app helps online store owners & digital marketing managers drive more sales with fully automated retargeting & prospecting ads. On average, Adwisely users get 6x ROAS and invest significantly less time & effort in ad management. Services of a Personal Advertising Manager are available for all Adwisely users who invest at least $400 in app-powered ads. The manager provides personalized tips on ad management and suggest additional ad tactics that will help the business achieve its marketing goals. Adwisely fee starts at $19/month. Adwisely offers a 14-day free trial to let the users see all the benefits of the app.Starting Price: $19.00/month -
8
Adobe Advertising Cloud
Adobe
Where programmatic meets media. All media. Adobe has the only independent ad platform that unifies and automates all media, screens, data, and creativity at scale. So the days of siloed media are finally over. Automated media buying with a demand-side platform is the must-have for businesses to move their digital advertising strategy forward. The DSP you choose can give you the advantage that you need to successfully and cost-effectively implement your strategy, accurately forecast and predict outcomes, and give your customer an experience that delights. Adobe Advertising Cloud has been consistently named a Leader in the field by Forrester. See how we can help you become a leader in yours. Visualizing an omni-channel strategy is easier when you have a unified demand-side platform. Adobe Advertising Cloud DSP is the most comprehensive, agnostic platform that gives you access to ad inventory for practically any media and provides all the tools for quality-control, measurement -
9
Bïrch
Bïrch
Bïrch helps performance marketing teams automate ad campaigns running on Meta, Google, Snapchat, and TikTok. A deterministic rules engine handles the repetitive work — pausing, scaling, budget shifts — on conditions you define, with every rule readable before and after it runs. Birch AI reads across your connected accounts, flags gaps and growth opportunities, and proposes changes for you to approve. Birch MCP lets you pull your automation data into the AI tool you already use. Stage turns creative sitting in Google Drive into ads ready for review on Meta, cutting out manual re-uploads for high-volume testing. Built for in-house teams running high ad spend across many accounts and agencies managing several client accounts, with enterprise-grade scalability and real people behind support. Core advantages: AI-driven optimization insights, cross-platform enterprise-grade automations, cross-platform compatibility.Starting Price: $99.00 per month -
10
Madgicx
Madgicx
Madgicx is a super app for Meta ads that helps E-commerce businesses run ads using predictive AI, scale creative production with generative AI, and maximize ad ROI.Starting Price: $72.00/month -
11
AdControlCenter
AdControlCenter
AdControlCenter is a web-based platform that businesses use to create and manage paid advertising campaigns across Google Ads, Meta, Reddit, TikTok, LinkedIn, and X. Users connect their existing ad accounts via OAuth. The software reads the company's website to extract its products, services, target audience, and brand assets, then generates a complete campaign: account structure, audience and geographic targeting, keywords, ad copy, and ad creative. Generated campaigns can be published directly to the connected ad account or exported in each network's bulk-import format. All campaigns are created in a paused state before spending begins. Changes proposed by the automated optimization agents — budget adjustments, pauses, schedule changes — are surfaced for human review rather than applied directly. Conversion tracking and performance across connected networks is reported in a single dashboard.Starting Price: $39/month -
12
6sense
6sense
6sense is an AI-powered revenue intelligence and account-based marketing platform that helps B2B organizations identify potential buyers, predict purchase intent, and accelerate sales growth. The software combines first-party and third-party intent data, website visitor identification, and predictive analytics to uncover companies actively researching products and services. Its AI models analyze buying signals, customer behavior, and historical sales data to identify high-value accounts and determine their stage in the purchasing journey. Sales and marketing teams can use these insights to prioritize prospects, personalize outreach, automate advertising campaigns, and coordinate account-based marketing activities. The platform includes AI-powered email agents, sales intelligence, audience segmentation, workflow automation, and RevvyAI for conversational analytics and recommendations. 6sense also integrates with CRM systems, marketing automation platforms, data warehouses, & AI agents. -
13
Meta Ads Manager
Meta
Meta Ads Manager is the starting point for circulating your ads on Facebook, Instagram, Messenger, or Audience Network. With this tool, you can create ads, manage when and where they are published, and track campaign performance against your marketing goals in one place. With the ad manager app for iOS and Android, you can monitor your campaign wherever you are. You can create and edit ads, track their performance, and manage your advertising calendar and budget from anywhere. Select the parameters of your campaign (for example, an advertising objective) to suit your business objectives. You can also manage content-related tasks, that is, upload content, write displayed text, and review how ads will appear on different devices. Define the public for smarter ad segmentation. You can define a target audience as wide or limited as you want. Set up the general budget of your campaigns and determine if it applies to each day or the entire period of circulation of the campaign. -
14
Demandbase
Demandbase
Take a closer look at AI-powered ad campaigns with Demandbase. With Demandbase, you finally have an Account-Based Marketing platform built specifically for B2B—one that enables you to execute Account-Based Marketing seamlessly across your entire funnel. Create a target account list of companies interested in what you sell with signals way beyond traditional firmographic data: product usage, business fit, culture, budget, interests, investments and business relationships. Pinpoint internal stakeholders within target accounts across the Web. Drive interest with personalized messages and advertising speaking to their specific pain points and needs. Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers. -
15
StackAdapt
StackAdapt
How Agencies Thrive. Discover the self-serve programmatic advertising platform used by North America's most exceptional digital marketers. StackAdapt is not just a Demand-Side Platform (DSP). It is an industry-leading technology and team of individuals that understand the nature of advertising and the agencies that consistently strive to exceed client expectations. Which is why only StackAdapt offers: No Monthly Minimums to align with the seasonality of brands, campaigns, and the market. The expertise of the StackAdapt Creative Studio to ensure that you achieve peak performance from the programmatic portion of your media mix with outstanding creatives. The expertise of the StackAdapt Creative Studio to ensure that you achieve peak performance from the programmatic portion of your media mix with outstanding creatives. Scale. Inventory sources spanning all channels and devices—not to mention StackAdapt has the largest scale for native advertising in the industry. -
16
TikTok Ads
TikTok
Achieve your business goals with TikTok Ads Manager, part of TikTok for Business: share your brand’s story, unleash your creativity with a range of solutions and monitor your campaign’s performance. Our Business Help Center takes you through the step-by-step process of setting up your TikTok Ads Manager account and starting your first campaign. It covers everything from creating a login to publishing an ad to measuring performance. If you're ready to start sharing your ads on TikTok, you'll need to create a TikTok Ads Manager account. Creating an account is a three-step process that involves creating an account, completing your account setup, and passing the account review. TikTok Ads Manager gives you the option to choose from our family of apps for delivering your ads. The specific location and format of how your ad is shown is called placements. -
17
AdPlugg
AdPlugg
AdPlugg, a cloud-based ad manager and ad server software, allows users to track, manage, rotate, and schedule all of the ads on their websites or blogs. Using prepared code snippets, users are able to add AdPlugg to any site's source code. AdPlugg is available for WordPress-based websites. With AdPlugg's Analytics, users can view graphs and charts that show the performance of their ads. Users can also configure the ad manager to rotate which banner is displayed in a single spot.Starting Price: $10.00/month -
18
AdSpeed AdServer
AdSpeed
AdSpeed Ad Server combines the latest ad serving technologies with advanced web analytics to maximize your advertising revenue. AdSpeed is an independent ad server and ad manager. You enter ads from your advertisers with targeting criteria into our system. We serve ads, track and report real-time statistics about ad impressions, clicks, revenue, and conversions. You manage your ad inventory through our user-friendly interface. AdSpeed AdServer offers comprehensive ad serving products for publishers, advertisers, agencies and ad networks. If you're looking to scale your advertising strategy from one website to a network of multiple publishers, AdSpeed ad server for ad networks can help you start your own ad network of publishers and advertisers. AdSpeed helps you track and audit all incoming ad traffic independently and make sure your ad spending is monitored and optimized for the highest return.Starting Price: $7.96 per month -
19
Plat
Plat
Plat provides lead distribution and ad tracking services. The platform is fully customizable and offers turnkey solutions for end-to-end performance marketing. Our tools provide: deep insights, helping you increase your revenue-per-lead or goal conversion. Plat’s ad management tools allow you to monitor visits, clicks, and conversion with real-time reporting that shows dozens of metrics. Our real-time ad tracking capabilities help you stay organized with an all-in-one dashboard. You can consolidate Plat with other platforms to seamlessly oversee and manage all your campaign metrics. In addition, you can download detailed data from various sources. Seamlessly monitor and manage all your campaign metrics and traffic through one software. Manually optimize your campaigns and traffic distribution or allow our software to auto-optimize based on your rules, ROI, and profit. With the help of AI, Plat offers advertising tracking software that enhances, optimizes, and automates your campaigns.Starting Price: Free -
20
MonetizeMore
MonetizeMore
Google certified award-winning Ad Ops platform and the expertise of 260+ industry insiders to grow your ad revenue long-term. Stop relying on quick wins for good! MonetizeMore guarantees you a sustainable flow of ad revenue while giving every visitor the best experience. Utilize MonetizeMore's strong relationships and experience with premium ad networks to get the most dollars out of each impression. PubGuru® is a Programmatic Ad Management platform that is built specifically for publishers to monetize effortlessly. Make decisions smarter and faster by identifying revenue discrepancies and comparing profitability across ad networks.Starting Price: $0 -
21
NestAds
NestScale
NestAds, built exclusively for Shopify merchants, is an efficient ad management and marketing attribution software. Streamlining data from various ad channels into one dashboard, NestAds eliminates manual work, allowing effortless tracking of crucial ad metrics for insightful ad performance analysis. The unique feature is the server-side tracking pixel based on first-party customer purchase data, overcoming iOS 14 limitations and cookieless browsing challenges. NestAds also employs a multi-touch attribution model to pinpoint sales-driving ads and touchpoints, offering flexibility with attribution windows from 1 to 90 days. This data-driven approach optimizes ad spend, reducing waste and maximizing your ROAS. NestAds dashboard presents customer journey data in a timeline format, facilitating a clear understanding of your customer engagement across touchpoints, complete with detailed cohort analysis for insights into revenue generation and customer acquisition cost recovery.Starting Price: $0/month/user -
22
Sponsor.st
Sponsor.st
Sponsor.st lets website owners sell sponsor spots on their own sites. They add one script tag, mark where each spot should appear and set a monthly price. Brands use a booking page to choose available months, upload an ad and pay directly to the publisher's Stripe or Dodo Payments account. Ads run automatically for the booked dates, so publishers do not need to swap creative by hand. The script uses no cookies and works with WordPress, Ghost, Webflow, Framer, Wix, Shopify, Next.js and plain HTML. Publishers can optionally review ads before they run and track impressions, clicks and days live. The service is for blogs, publications, developer tools, directories, shops and company websites. The free plan covers one site and three spots; Pro costs $19 per month for unlimited sites and spots and removes the product attribution line.Starting Price: $0 -
23
Adside
Adside
Adside is a web-based AI advertising platform for startups, brands, marketers, and agencies that manage paid campaigns themselves or use an expert-managed service. Its AI agents support market and competitor research, campaign strategy, ad copy and static or video creative generation, campaign setup and operations, reporting, and creative performance analysis. Users can connect advertising accounts and coordinate work across Google, Meta, LinkedIn, Reddit, and Twitter. The platform also offers competitor ad boards, brand kits, creative briefs, performance dashboards, and automated reporting routines. Adside provides a Slack agent, integrations with Claude Code and ChatGPT, and an MCP server for interacting with advertising data and workflows. Teams can use Adside for one or multiple brands through self-service software or a managed option that pairs the platform with an advertising expert.Starting Price: $290/brand/month -
24
Synter
Synter
Synter is an AI-powered advertising operations platform that connects marketing teams and developers to paid-media accounts through a web application, APIs, and Model Context Protocol (MCP) tools. It supports cross-channel campaign planning, creation, launch and management, performance reporting, budget and pacing checks, audience workflows, creative generation, and attribution. Users can connect ad accounts across search, social, retail media, and programmatic channels, then use Synter's agents or compatible AI clients to analyze performance and prepare or execute campaign changes. Approval controls, spend limits, scoped permissions, and activity records help teams review consequential actions. Synter is designed for growth and media-buying teams, agencies, and developers managing paid advertising workflows; platform actions and capabilities vary by connected advertising network and plan.Starting Price: $20/month -
25
Optmyzr
Optmyzr
Designed specifically to manage Bing Ads and AdWords accounts, Optmyzr provides relevant insights through analytics and reporting to help organizations be more efficient. Equipped with enterprise-level search marketing tools, workflows, and scripts, Optmyzr enables users to make quick improvements to their PCC accounts and create successful campaigns. Core features include One-Click Optimizations, data insights, reporting, enhanced scripts, shopping add tools, and bid management.Starting Price: $116.00/month -
26
Epom
Epom
Epom is a Ukrainian software company specializing in ad tech solutions tailored to every business. Epom’s main products are Epom Ad Server for direct advertising, Epom Market and Epom White Label DSP for programmatic. Epom Market is a zero-waste performance advertising platform designed for affiliates, agencies, and ambitious brands. It empowers marketers to launch high-impact campaigns with brand-safe, verified traffic, advanced optimization tools, and dedicated personal support — all from one platform. Epom White Label DSP ensures simple, data-driven, customizable and cost-effective media buying in the programmatic realm, regardless of the business model. Epom Ad Server is a platform to help publishers and advertisers of all niches and sizes to host & serve ads, optimize their ad placements, and make the most of their directadvertising.Starting Price: $250 per month -
27
SplitMetrics Acquire
SplitMetrics
SplitMetrics Acquire is the Apple Ads optimization platform for scaling profitably. It unifies bid & budget optimization, market intelligence, and purpose-built AI models to outperform your competition. Driven by Samba AI models that analyze, predict and adjust your bids & budgets automatically towards target CPA, SoV or up to +98% ROAS increase. SplitMetrics Acquire is part of SplitMetrics' ecosystem. SplitMetrics is the mobile marketing performance company helping Fortune 100 companies achieve 25%+ revenue growth. From Apple Ads optimization and ASO to multichannel ad buying and end-to-end creative production, SplitMetrics brings together proprietary market intelligence, AI purpose-built for mobile growth, and 10 years of app marketing expertise to help you hit your targets across every mobile marketing channel. At the core of our solutions is SplitMetrics AI, trained on a decade of app marketing data and proven to deliver better performance than general-purpose AI.Starting Price: $800 per month -
28
TheOptimizer.io
TheOptimizer.io
Designed by industry veterans with more than a decade of experience, TheOptimizer was born to deliver centralized automated campaign management. Boost your ROI, Save Time and Make more Money by automating your campaigns optimization process now! Completely automate your campaigns optimization process based on accurate campaign analytics, using flexible automatic rules, smart lists and more. Safeguard your adspent using 24/7 rules on campaign, widgets and creatives level. Change bids and budgets automatically based on how your campaign is performing. Clones your native campaigns with just a click without having to recreate everything from scratch. Totally automate your optimization process based on accurate campaign analytics, using rule based optimization actions and more. Quickly update and set camapign and/or publisher bids without having to log to your traffic source. Use createive level rules to automatically monitor and pause low performing/saturated creatives.Starting Price: $199 per month -
29
Adscook
Adscook
Adscook is a Facebook ads management tool to scale your ads easily. It helps marketers create, automate and analyze their ads much more efficiently with advanced features and simple interface. Other tools in the market have limited functionality, complex interface and high costs. Don’t waste more time and money. Use the easiest tool for organized and quick ad creation and make your A/B testing fun. Use all combinations of the audiences, ad images, copies, devices, etc., and find the best converting ads. 24/7 automation rules based on a real time campaign data (ROAS, Revenue, CPA, Spent, Reach) will keep you profitable while you are away. Duplicate converting ads/adsets, rebalance your budget, find the optimal lookalike or test any other scenario. Easily identify factors affecting ads performance in one, real time dashboard. Make in depth analysis by tracking ROAS per keyword and further optimize your ads. Monitor multiple accounts in a real time and actionable dashboard.Starting Price: $89 per month -
30
Koast.ai
Koast.ai
Koast.ai is an AI-powered platform designed to streamline Meta ad management for businesses and advertising teams. It enables users to quickly launch bulk ads across multiple accounts, eliminating the need for manual duplication in Ads Manager. With features like AI-generated performance reports, multi-account synchronization, and automated ad management, Koast.ai helps users optimize ad performance, track media buyer activities, and reduce costs on non-converting ads. The platform also includes a native creative library to store and republish ads easily. Koast.ai is tailored for both individual brands and agencies looking to scale their advertising efforts efficiently.Starting Price: $79 per month
