Best Web Analytics Software for Google Tag Manager
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Compare the Top Web Analytics Software that integrates with Google Tag Manager as of August 2025
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This a list of Web Analytics software that integrates with Google Tag Manager. Use the filters on the left to add additional filters for products that have integrations with Google Tag Manager. View the products that work with Google Tag Manager in the table below.
What is Web Analytics Software for Google Tag Manager?
Web analytics software is a type of software that enables businesses track, measure, and analyze the behavior of visitors on their websites. These platforms provide insights into key metrics such as page views, traffic sources, user demographics, conversion rates, and bounce rates. Web analytics software allows organizations to optimize their websites by identifying areas for improvement, understanding user preferences, and measuring the effectiveness of marketing campaigns. It also helps businesses make data-driven decisions to improve user experience, increase website performance, and drive more conversions. Compare and read user reviews of the best Web Analytics software for Google Tag Manager currently available using the table below. This list is updated regularly.
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1
Piwik PRO
Piwik PRO
The Only Analytics Suite Designed For Data-Sensitive Industries. Use Piwik PRO to track user behavior even in the most secure areas while staying privacy-compliant, available on-premises and in the cloud. Full compliance with privacy & security laws worldwide. Piwik PRO makes it easy to comply with strict data privacy regulations. From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.Starting Price: $500 per month -
2
WebMaxy Analyzer
WebMaxy
Webmaxy Analyzer provides real-time user insights, heatmaps, surveys & polls, funnel view and form analytics. Get access to your users’ journey videos and know the features that appeal the most to your customers. By knowing your visitors, you can enhance their website experience and boost conversion rates. WebMaxy Analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make an informed decisions. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior. Get qualitative data that improve your web app and website by understanding how your users interact with your website and where they click through heatmaps, you can position your CTAs accordingly. Webmaxy Analyzer can help you make data-driven & informed decisions. With Webmaxy Analyzer, you can know and understand your visitors, enhance their website experience and boost conversion rates.Starting Price: $33/month -
3
Extellio
Extellio International AB
Extellio is built to understand all aspects of user journeys. It shows the behaviour, experience, conversion, expectations, and pain points for users for each of your target groups. This is achieved by combining web analytics, surveys, heatmaps and session recordings in one analysis platform that gives you meaningful insights you can act on with confidence to improve conversion and user experience.Starting Price: $30 per month -
4
CANDDi
Campaign and Digital Intelligence
CANDDi is the most advanced visitor tracking tool on the market. Just like the other options out there we show you the companies who visit your site — but we're the only one that can also show you the individuals. Get alerted as soon as a high-value individual has been on your website, and see exactly which pages they've visited. That's how you can contact the right person directly, with a pitch that's specifically tailored to their interests. CANDDi's innovative platform is 100% compliant to data regulations. We only share an individual's personal data when it's gathered through one of our many GDPR-compliant data capture methods.Starting Price: £149/month -
5
Google Marketing Platform
Google
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Easy-to-use tools for small businesses. Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more. Advanced solutions for large enterprises. Make deeper customer connections to drive better marketing results with a complete set of advertising and analytics solutions. Integrated solutions for every marketer. Whether you’re looking for help with a single project or a bigger, long-term partnership, Google Marketing Platform Partners have the resources and expertise you need to help you achieve more with your marketing. We’re here to support you every step of the way, whether you use a single product or the entire Google Marketing Platform. -
6
Google Analytics 360
Google
Analytics 360 is designed to meet the specific measurement needs of large enterprises, providing advanced customization options, scalable tools, and enterprise-grade support. Find out how your customers interact throughout their life cycle with your websites and applications. Leverage Google machine learning to get more out of your data. So you can discover new statistics and anticipate the behavior of your customers. Optimize the performance of your marketing strategy with integrations between Google's ad platforms and publisher platforms. Analyze your data quickly and collaborate with your team in an intuitive interface and with reports that can be shared. Our service level guarantees, and SLAs, give you complete peace of mind on many product features, from data collection to attribution, as well as daily exports to BigQuery. Get the most out of your analytics with premium features like enhanced data refresh, and intraday data availability within one hour of collection. -
7
Microsoft Clarity
Microsoft
See what your users want - with Clarity - Microsoft's free forever visual web analytics tool. Clarity goes behind the numbers of conventional tools and is built to easily integrate with popular products such as Google Analytics to bring your data to life! Clarity is super easy-to-use and captures how real people use your site through amazing features such as: Heatmaps: See at a glance which areas on your page drive the most engagement and how far your visitors scroll with Clarity instant heatmaps. Session Recordings: Find out what's working, learn what needs to be fixed, and test out new ideas. Insights: With our behavior-focused insights, you can quickly discover user frustrations and turn these problems into opportunities. Clarity scales to support even the largest websites processing more than 1 petabyte of data without slowing down your site's performance. No sampling. Built on open source. GDPR and CCPA ready. Stop guessing. Get Clarity.Starting Price: $0 -
8
Google Site Kit
Google
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free. Site Kit includes powerful features that make using these Google products seamless and flexible: Easy-to-understand stats directly on your WordPress dashboard, official stats from multiple Google tools, all in one dashboard, quick setup for multiple Google tools without having to edit the source code of your site, metrics for your entire site and for individual posts, easy-to-manage, granular permissions across WordPress and different Google products. Understand how Google Search discovers and displays your pages in Google Search. -
9
Littledata
Littledata
Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. - Increase abandoned cart flows revenue in Klaviyo with improved flow triggers - Enhanced Conversions for customer matching and lower CAC in Google Ads - Improved Event Match Quality Score in Meta Conversions API - Power up Google Analytics (GA4), tracking checkout steps and recurring orders - Built for data experts - making it ridiculously easy to get accurate dataStarting Price: Free -
10
Flowpoint
Flowpoint.ai
Flowpoint is a platform designed to enhance website intelligence by allowing businesses to automate complex workflows using AI agents. It provides no-code tools to create and deploy agentic systems that can handle tasks like website analytics, content evaluation, SEO optimization, and website performance analysis. Flowpoint's AI agents can also create end-to-end website components, improve accessibility, and generate custom reports. With easy integration into existing workflows, businesses can boost their website ROI by automating repetitive tasks and gaining actionable insights, all without requiring coding skills.Starting Price: $9 per month -
11
DataUnlocker
DataUnlocker
DataUnlocker protects your website's frontend from technical disruptions often caused by browser extensions, network filtering, and privacy tools. Modern web apps rely on analytics and marketing platforms for essential metrics – but many of these tools silently fail, even when used in full compliance with GDPR and other regulations. DataUnlocker introduces a secure JavaScript and network layer that turns third-party data into first-party, shields it from interference, ensures request delivery, and enables 100% data accuracy. Whether you're using server-side tagging or client-side analytics tools – both prone to blocking – DataUnlocker works out of the box with them all: Google Analytics, GTM, Meta Pixel, Hotjar, Segment, and others. It acts like a protected proxy, helping you recover 15–50% of lost data, fix attribution, and make smarter, data-backed decisions with confidence.Starting Price: $10.99/month -
12
Elevar
Elevar
Elevar empowers Shopify brands using Google Analytics & Google Tag Manager to scale faster. How? With a trustworthy data layer, visual analytics, tag error monitoring, and now server side tagging with Facebook Conversion API. Before you can analyze and optimize, you need a solid data foundation in place. Elevar turns complex implementations – like a data layer or FB Conversion API setup – into simple 1-click implementations. Stuck viewing the same basic reports in Google Analytics, but yearning for more meaningful insights to improve your conversion rate? Our Chrome Extension allows non-technical users to point-and-click their way to add custom user behavior event tracking. You can then analyze this data in Elevar or Google Analytics. Need your marketing pixels (aka tags) to just “work” with proper attribution? Broken or inaccurate conversion data is expensive.Starting Price: $50 per month -
13
MouseStats
MouseStats
Record the full session of real visitors like a camera on your website and playback their page views like a movie. Browse millions of visitor real interactions on your website and understand what they want. Just do what you want and watch the playback of your recorded session in playback demo, or get more information. A great comprehensive solution to collect, process, visualize and understand collective behavior of visitors in all devices such as desktop, tablet and mobile. Ask your visitors what they think. The combination of statistics and real reviews is an excellent solution to figure out the issues, and achieving to a vast amount of ideas directly from the end-users. Run your own comprehensive multi-step surveys and ask for people ideas with predefined multiple choice questions or even let them type their own report or concern. Collect and analyze behavior of your form visitors. You will have a comprehensive form report after a short while to improve your forms dramatically.Starting Price: $29 per month -
14
heatmap
heatmap.com
heatmap is the only on-site analytics platform that ties revenue to every pixel on every page of your website. Finally, you can optimize for buyer behavior instead of site traffic. Most online contents are short-lived and only real-time analytics allow you to act right on time. The heatmaps appear in seconds on your screen, and are constantly updated: no need to reload your page! Edit your content, change a picture, then see the impacts of your change immediately. Installing heatmap takes a minute: just add our simple JavaScript tag, and you are set to go! Our tag is very small (<8kB) and asynchronous, so it won't slow down your pages. The tag works with all browsers (even IE7!), ajax navigation, fixed elements, etc. and handles rendering differences between users (e.g. ads, responsive design, zooming, customizable widgets), and is configurable, if need be.Starting Price: $117 per month -
15
Huckabuy Cloud
Huckabuy
Huckabuy Cloud includes three software solutions, structured data markup, dynamic rendering, and page speed. Benefits of dynamic rendering: Maintain a version of your site optimized for Search Bots Maintain a version of your site optimized for the user experience Installation is as easy as changing your DNS Index more of your content marketing efforts benefits of page speed, improve user & bot experiences without the help of development. Increase your performance score 15-30 points. Search is a zero-sum game. Moving up the rankings requires displacing your competitors. Our software products will give you a decisive edge on the competition, no matter who you’re up against. Our target customer is anybody that’s interested in increasing their organic search traffic. They range from SaaS to e-commerce, travel, insurance, and nonprofits. Most websites aren’t fully optimized today for a search engine to come and understand them. They don’t have a technical SEO strategy.Starting Price: $500 per month -
16
Blue Green Analytics
Blue Green Analytics
Blue Green Analytics allows anyone to see how website visitors navigate, move through funnels, and reach conversion points. Stop making assumptions about your visitors and their web journeys. Start understanding them and seeing the paths they actually take. Traditional funnel and mapping tools rely on assumptions about how your visitors behave, but we all know people don’t always behave how we expect. Most tools, like Google Analytics, attempt to display visitor behavior flows but fail to display them in intuitive, actionable ways. No rows, tables, or data wrangling, generate visitor journey maps and analyze web interaction with ease. If you know how to use Google Maps or Waze, you can use Blue Green Analytics. Let our algorithms highlight which pages need to be optimized to maximize conversion. Find all the unexpected ways visitors are interacting with your site, people are full of surprises.Starting Price: $25 per month -
17
Betterlytics
Betterlytics
Betterlytics is a fast, privacy-first web analytics platform built for modern teams. It helps you understand your website traffic with real-time insights, without compromising user privacy or site speed. Betterlytics is cookie-free and fully GDPR-compliant, so no consent banners are needed. Track page views, visitor behavior, bounce rates, custom events, and conversions with a clean, intuitive dashboard. The script is ultra-lightweight (<1KB), ensuring minimal performance impact. Ideal for startups, SaaS products, and developers, Betterlytics supports unlimited websites, custom goals, and team collaboration. Choose between a managed cloud version or self-hosted deployment for full control. With a developer-friendly API, flexible event tracking, and powerful filtering, Betterlytics gives you everything you need to make data-driven decisions - fast, secure, and compliant.Starting Price: $6/month -
18
TUNE
TUNE
The TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. Digital advertisers around the world use TUNE to maximize their ROI, from partner onboarding to conversion tracking, payouts, and beyond.Starting Price: $499 per month paid annually -
19
Ptengine
Ptmind
Ptengine is a complete marketing and analytics platform. We help you to truly understand your users and take actions by personalizing content and run A/B-tests. It's free to get started and ready to go in a few minutes.Starting Price: $49.00/month -
20
Contentsquare
Contentsquare
Contentsquare's digital experience analytics cloud helps companies understand hidden customer behaviors, and use those insights to drive more successful experiences. Conventional web analytics don't give you the full picture. Traditional tools are hard to use and even harder to interpret — providing data that only specialists can decipher. We work hard to keep it simple. Our intuitive visual reporting makes it easy to see how customers are using your site or app. Contentsquare automatically surfaces your biggest opportunities and issues. It's like having your own team of analysts to crunch your data and feed you a smarter to-do list. Quantify the biggest UX issues that are costing you online customers, and prioritize what matters most. Watch the exact sessions leading to errors and friction. Surface and prioritize errors by revenue impact. -
21
Yandex Metrica
Yandex
From traffic trends to mouse movements – get a comprehensive understanding of your online audience and drive business growth. Apply easy-to-use attribution models, filter out spam, and control bot traffic. Extensive user data including in-depth details on ad blocker usage. Set up to 200 goals per site, integrate ecommerce data, and track custom events. View session recordings, heat maps and form analytics reports all out of the box. Your data is updated in real time and never truncated – sampling is user-controlled. Track any amount of traffic and keep all of your data for an unlimited time. Watch how people engage with your site – user clicks, scrolling, mouse movements and keystrokes are all recorded in a video. Identify roadblocks on the way to purchase, see the intent behind clicks, and get insights on how to improve user experience. Discover which parts of a page drive the most attention and where your blind spots are. Locate exactly where users give up scrolling. -
22
Parse.ly
Parse.ly
True attention, measured by Parse.ly, reveals what people are willing to spend their time with—what resonates with them and what they care about. Parse.ly explores what matters to consumers and media companies using our data. Parse.ly gives creators, marketers and developers the tools to understand content performance, prove content value, and deliver tailored content experiences that drive meaningful results. Use real-time data to keep a pulse on your current readership. Leverage historical analysis to get a clear picture of what happened in the past and use it to plan for the future. With over 30 unique attention metrics, subscriber tracking, and segmentation at your disposal, Parse.ly gives you everything you need. Stop worrying about whether you're tracking the right things, and focus on acting instead of analyzing.
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