Rubidium enables leading companies to embed voice commands and text to speech in their products. Voice Trigger is an “always on” engine that continuously listens and wakes up when you say the proper “magic word”. Voice Trigger identification uses a sophisticated miniature footprint Automatic Speech Recognition (ASR) engine to run in the background and distinguish between the trigger phrase and the rest of the speech, sounds and noise. Automated Speech Recognition (ASR) easily and safely controls any set of functions through voice commands. For example: call acceptance and rejection, device setup and installation procedure (pairing, calibration, interconnection, etc.), voice dialing, music streaming control and music selection. Rubidium technology is now embedded in over 50 million consumer products with customers and partners including leading global brands such as RIM (Blackberry), GN Netcom (Jabra), Panasonic, Uniden, CSR, Mattel, General Motors, Electrolux and many others.