Audience
Multi-channel consumer brands seeking a solution to manage their business
About mParticle
mParticle is the leading Customer Data Platform (CDP) for multi-channel consumer brands . Companies such as Airbnb, Overstock, Venmo, Spotify and Postmates use mParticle to create a unified, real-time customer data pipeline that enables them to win in key moments of the customer journey. Founded in 2013, mParticle is headquartered in New York City with offices in Delray Beach, London, San Francisco and Seattle.
Integrations
Company Information
mParticle
United States
www.mparticle.com
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CrossEngage
CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI.
The CrossEngage Customer Data and Prediction Platform collects and unifies first-party data from all sources. Hence, every marketer can determine relevant audiences through the unique power of predictive CRM and no-code modeling. With built-in audience management, campaigns can be targeted to the most valuable customers and data can be activated for engaging cross-channel customer journeys.
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Mapp Marketing Cloud
Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website.
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Smaply
Smaply is a web-based customer experience software that allows businesses to create journey/stakeholder maps and share them with team members. Professionals can utilize a drag-and-drop functionality to add images, texts or video files in journey maps and export them in various formats including PDF, PowerPoint, Excel, PNG and more.
Flexible editors | collaboration | live sharing | feedback mode | professional exports | PowerPoint presentations | multiple personas | data integrations | API | trainings | Support | Procurement | Coaching hours | Per-user-price | English & Spanish | Link lane | Journey map templates | Persona templates | Templates & examples
Using Smaply's collaborative platform, enterprises can grant-role based access to specific employees, invite user comments on maps and share live links with several recipients. It comes with an administrative dashboard, helping users view ongoing projects and retrieve the details of specific stakeholders via search functionality
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Adverity
Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale.
The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.
Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with leading brands and agencies including Unilever, Bosch, IKEA, Forbes, GroupM, Publicis, and Dentsu.
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Product Details
Platforms Supported
SaaS
Training
Documentation
Webinars
In Person
Support
Online
Phone Support
mParticle Frequently Asked Questions
mParticle Product Features
Customer Data Platforms (CDP)
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Behavioral Analytics
Customer Experience
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Trend Analysis
Action Management
Analytics
Survey Management
Text Analysis