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Virtuous is much more than a CRM - it is the only responsive fundraising platform designed to help nonprofit teams build better donor relationships and grow generosity. The world of fundraising has changed. Virtuous is your growth partner for the new normal ⏤ unifying fundraising, marketing, and donor development activities, ridding teams of redundant back-office tasks, and surfacing the insights and signals needed to deliver dynamic donor experiences at scale. Giving is deeply personal. We believe fundraising should be too. Virtuous is everything you’d expect from a robust CRM, plus data insights to help you build deeper donor relationships: email marketing, mail segmentation, campaign tools, and more, designed to increase engagement. Data-driven donor insights powered by wealth, social media, engagement, location, and other data to help you listen to constituents at scale. See how Virtuous can unify and empower your teams to exceed your goals.

Blackbaud CRM™ provides comprehensive customer relationship management for large to enterprise-level nonprofits. Blackbaud CRM combines unmatched nonprofit expertise with industry-leading fundraising and customer relationship management software tools, integrated analytics, multichannel marketing, and data mining services to help large nonprofits build stronger and more productive relationships. Blackbaud CRM combines Blackbaud’s unmatched fundraising expertise with a complete nonprofit CRM software solution to empower your fundraising programs to grow. Overcome your most challenging communication and fundraising strategies through an integrated approach to online giving, peer-to-peer fundraising, multichannel marketing, database segmentation, and web design. Eliminate the guesswork by surfacing key insights such as wealth capacity and philanthropic giving trends with Blackbaud CRM's native prospect research solution — ResearchPoint™.