Kantar Advertising Intelligence
Connected data about what brands are saying and spending across media channels, to inform strategy and boost performance. Be alert and understand brands' advertising activities across traditional and digital media, globally and locally. By accessing the most comprehensive competitive intelligence, you get timely insights to deliver best-in-class media strategy and optimize your business opportunities. Understand market trends and how brands are investing (in which channels, and how much) to improve budget allocation. Be alerted on brand advertising activities, and identify business opportunities by benchmarking competitors' performance. Be among the first to see the messaging and creativity from other brands in your industry, to help set your direction. Media owners can adapt to the changing competitive landscape and improve their business performance. They understand the full details of brand owner advertising campaigns and identify their share of voice.
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comScore
Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Activate a powerful suite of audience, contextual, and cookie-free predictive targeting solutions to reach cross-platform audiences. We empower programmatic advertisers to access actionable target audiences in the DMP or DSP of their choice for campaigns on digital, mobile, CTV, DOOH, and podcasts.
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NT Programmatic Platform
The Internet has changed the way customers and advertisers interact and engage. NT develops products that support agencies and marketing experts to manage these new customer experiences. NT Programmatic Platform comprises of the world’s best technologies for establishing productive communication in online advertisement. At different stages of ad placement, the following modules are media planning, data collection/data analysis, creative development/adaptation, media placement with optimization in real-time, and statistical analysis of the results. NT Programmatic platform combines the latest technologies in advertising, which allows us to manage the full cycle of media buying – from market research and media planning to CRM data activation, strategy optimization across different KPIs, and in-depth data analysis. Throughout an advertising campaign, algorithm automation and capabilities of RTB optimization allow us to avoid stagnation periods and achieve all the KPIs planned.
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Nielsen Ad Intel
Advertising intelligence to help you get ahead of the competition. In today's complex and crowded media landscape, consumers have access to more content on more platforms than ever. To stay ahead, companies need reliable advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors. But how can you control the advertising activity of the rival brand on all platforms without turning a 40-hour work week into a 60-hour work week? Nielsen Ad Intel is the most comprehensive source of local, national and international advertising spending data available today. Our platform enables advertisers, agencies, publishers, and advertising platforms to monitor advertising activity on television, digital, audio, searches, social media, print media, outside the home, and cinema. Ad Intel helps customers navigate the crowded media landscape with actionable information to identify potential customers and analyze brand strategies.
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