Audience

Brands and advertisers in search of a solution to manage their performance across diverse media channels

About Kantar Advertising Intelligence

Connected data about what brands are saying and spending across media channels, to inform strategy and boost performance. Be alert and understand brands' advertising activities across traditional and digital media, globally and locally. By accessing the most comprehensive competitive intelligence, you get timely insights to deliver best-in-class media strategy and optimize your business opportunities. Understand market trends and how brands are investing (in which channels, and how much) to improve budget allocation. Be alerted on brand advertising activities, and identify business opportunities by benchmarking competitors' performance. Be among the first to see the messaging and creativity from other brands in your industry, to help set your direction. Media owners can adapt to the changing competitive landscape and improve their business performance. They understand the full details of brand owner advertising campaigns and identify their share of voice.

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Company Information

Kantar
United Kingdom
www.kantar.com/expertise/advertising-media-pr/advertising-intelligence/competitive-advertising-intelligence

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Product Details

Platforms Supported
Cloud
Training
Documentation
In Person
Videos
Support
Phone Support
Online

Kantar Advertising Intelligence Frequently Asked Questions

Q: What kinds of users and organization types does Kantar Advertising Intelligence work with?
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Kantar Advertising Intelligence Product Features