Audience
Companies interested in a Customer Intelligence Platform that helps brands better understand their customers and predict behaviors
About Zeotap
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem.
Recognized by Gartner as a "Cool Vendor" (2020) and by AdExchanger as the “Best Data-Enabling Technology” (2019), our platform meets the highest enterprise data privacy and security standards, including GDPR, ISO 27001, and CSA STAR. We serve the world's top brands, agencies, and publishers across a dozen countries in Europe, North and Latin America, and APAC. Zeotap is also the founding member of ID+, a universal marketing ID initiative.
Integrations
Company Information
Zeotap
Founded: 2014
US, Canada, Germany, UK, France, Italy, Spain, India, Mexico, Brazil, Colobmai
zeotap.com
Videos and Screen Captures
TransUnion TruAudience
Transform omnichannel media performance with the next generation of identity-driven marketing capabilities. TruAudience™ powers data-driven marketing and measurement with a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions. Transform your data strategy with a robust, end-to-end source of identity. Reach and engage audiences seamlessly across all marketing channels. Continuously measure and improve the impact of your marketing investments. TruAudience connects your data, teams and marketing platforms with a single identity graph to generate better outcomes. More accurately target audiences and personalize experiences across paid and owned media. Adjust media budget allocation, audience targets, creative and publisher placements.
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Amperity
Built for precise, scalable identity resolution, Amperity’s platform delivers on the promise of a complete customer 360 foundation. Starting with a novel approach to resolving identities at scale, learn how we've revolutionized how brands harness the power of customer data. Turn raw customer data into fuel that powers your organization across marketing, analytics, and IT. Skip the data wrangling and query quagmires. Deliver accurate, high-impact insights throughout your organization. Speed, scale, and security to handle the largest datasets easily while respecting user privacy. Our expert teams work with you to get up to 10X return on your investment. A CDP for the entire organization, no matter who needs to use it or what tools need to be connected. Our approach makes sense of messy data and lets you put it to work, fast. Industry-leading value & guidance. Patented, AI-driven Customer 360.
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Lifesight
Lifesight is a future-proof, AI-powered marketing measurements platform, powered by a CDP designed to help drive sustainable growth in the privacy-first era.
Our key offering Marketing Mix Modeling (MMM) uses historical data to analyze marketing's impact on sales, dissecting variables like ad spend and pricing. It aids informed budget decisions and data-driven strategy enhancements.
In addition to MMM, we provide Multi-Touch Attribution (MTA) which offers detailed insights into complex customer journeys, improving marketing understanding. Unlike single-touch models, MTA considers diverse consumer interactions, enhancing strategy optimization and resource allocation.
Lifesight also offers Incrementality Testing, which evaluates the true marketing impact through controlled experiments. It distinguishes natural customer behavior from marketing influence, providing valuable insights for strategy refinement, ROI validation, and optimized budget allocation.
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Geomap FMS
Geomap FMS allows companies to keep better track of their assets, preventive maintenances, and work orders. It enables the site and facility managers to monitor their asset inventory and maintenances through unique tagging like QR codes and RFIDs. Geomap FMS is also GIS-based, it allows you to map out and manage all tagged assets in your facilities, further improving visualization through 3D modeling via CAD support. Real estate, facility and technical components management, each property, building system, and technical component is managed in the information system through a dedicated data sheet containing all the relevant information. Each data sheet provides a summary of all the relevant data, position, maintenance plans, maintenance activities performed, related documents, etc. GEOMAP Software manages each component through a unique data sheet containing several information such as technical, maintenance, and geo-location information.
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Product Details
Platforms Supported
SaaS
Training
Documentation
Live Online
Support
Phone Support
Zeotap Frequently Asked Questions
Zeotap Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Campaign Management
Personalization
Predictive Modeling
Data Management
Customer Data
Data Capture
Data Integration
Data Quality Control
Data Security
Match & Merge
Data Analysis
Data Migration
Information Governance
Master Data Management
Identity Management
Compliance Management
Multifactor Authentication
Privileged Account Management
User Provisioning
Access Certification
Password Management
Self-Service Access Request
Single Sign On
User Activity Monitoring