LiftLab
LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.
Learn more
Singular
Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools.
With Singular you are able to
- Measure and report on all the channels you work with
- Analyze ROI by combining attribution with leading cost aggregation
- Track and analyze across the entire user lifecycle
- Block more fraud with best-in-class fraud prevention
- Monitor a single managed pipeline with a plug-and-play solution to extract, transform and load analysis-ready marketing data into your chosen data warehouse
Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.
Learn more
Adverity
Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale.
The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.
Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with leading brands and agencies including Unilever, Bosch, IKEA, Forbes, GroupM, Publicis, and Dentsu.
Learn more
Measured
Measured provides marketing attribution & cross-channel view across all media channels, PLUS media incrementality testing. Turn on 100+ audience level experiments across Google, Facebook and on 70+ integrated media platforms. Identify Media Waste, Test for Scale. Capture up to 30% marketing efficiency. Powered by incrementality measurement.
Ask us for a FREE demo today!
Solutions provided:
- Marketing Attribution, Cross-Channel View of Marketing Spend
- 70+ integrations on major media platform like Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and more!
- Run always-on, A/B, incrementality tests seamlessly
- Integration is easy, be up and running in less than 24 hours
- Understand maximum, efficient spend levels without an expensive stress test
Learn more
