Audience
Customer data platform for companies looking to get the right information of their customers
About Viewn
Our audiences are customers of marketers. Our profiles record customer touchpoints and let you adjust tactics based on the activities of the individual user. Customer insights from behavior and preferences stored within profiles supply marketers with the essentials to craft content that inspires specific groups. Apply key segments to your customer base to go beyond demographics and build persona-based engagement which makes targeting more precise and effective. To really know your customers, create multiple segments by filtering and selecting a demographic. By layering analytics and feedback mechanisms throughout our platform, engagements are scored. Learned and continuous campaign nurturing along the total customer life-cycle. Our AI enables features like auto-segmentation and predictive retention.
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Key Features:
Customer Data Platform
• Consolidate customer data from multiple sources (web, mobile apps, CRM, social media, POS, customer feedback)
• Create a unified customer profile with behavioral insights, purchase history, and preferences
Personalized Segmentation for Targeted Campaigns
• Leverage AI-powered segmentation to classify customers based on demographics, purchase behavior, engagement history, and location
• Automate customer journeys with behavior-based triggers
Customer Analytics
• Use predictive analytics to forecast customer needs, optimize marketing efforts, and improve retention strategies.
Visualization & Insights
• AI-driven analytics dashboard that transform raw data
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Mortar
Mortar is the new way for your business to manage all your customer and business data. The platform takes you from data mess to data miracle, by giving you a single view of everything happening in your business, empowering you to make fast informed business decisions.
Mortar saves you time, increases customer acquisition and engagement, and drives your revenue by cleansing, enhancing, and segmenting your data to give you a single unified view of your business, so while we master your data, you build your market
Mortar unites all your fragmented data to give you one view of your business, so you can make better marketing and business decisions.
1. To increase engagement and conversions, monitor and access a single view of all your customers
2. Customer segmentation and data governance can increase brand trust
3. Unify your data to create a single, accurate view for all your customers
4. Multi-team empowerment through unified data
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Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Pricing
Starting Price:
$999 per month
Integrations
API:
Yes, Viewn offers API access
No integrations listed.
Company Information
Viewn
Founded: 2019
United States
www.viewn.com
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Product Details
Platforms Supported
Cloud
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Documentation
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