VYADD

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.

Publift is a programmatic ad tech company that partners with digital publishers to help them increase ad revenue. Founded by 2 ex-Googlers, Publift uses a proprietary software platform that allows publishers to focus on producing the content their audiences crave and less time managing the advertising revenue that sustains them. The single, easy-to-set-up Fuse tag gives publishers access to a world of ad tech at their fingertips, including private marketplace (PMP) management, Header, and Open bidding, ad layout optimization, brand safety, and compliance with centralized reporting, all in one simple dashboard. Fuse is currently the only truly simple way for publishers to optimize and manage their ad technology — loaded with easy-to-use integrations such as multivariate testing, Content Management Platforms (CMP) integration, automatic alert monitoring, and automated bid optimization. On average, client revenue using our platform has increased by a massive 60% year-on-year.