Brandwatch
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.
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Sprout Social
Build and grow stronger relationships on social. Understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Sprout Social is proud to be a leader in usability, customer support and satisfaction, ROI and user adoption. Discover the most robust and cohesive social media business solution, built to scale. Uncover trends and actionable insights from social data to inform marketing and brand strategy. Plan, organize, schedule and deliver content as a team with cross-network social publishing. Streamline social monitoring and improve responsiveness with a unified inbox. Drive strategic decision making across the business with rich social data and dashboards. Real people, real brands, real connection. Customers share why they choose Sprout’s social media management software and solutions.
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Nexis Social Analytics
Nexis® Social Analytics (powered by Talkwalker) is a social intelligence platform empowering you to make business decisions based on social insights. Take your social media performance to the next level. Protect your reputation, measure your impact, and promote your brand with a powerful social listening platform to uncover, understand and derive the most valuable insights. Imagine the sound of thousands of voices, speaking at once. Social media may not generate ear-splitting decibels, but you still need to filter out a lot of noise to “‘hear”’ the conversations that matter to your brand. Extract more value from social listening with powerful analysis and reporting, including data visualizations for virality mapping, hashtag tracking and share of voice that bring the information to life. Celebrity endorsements aren’t new to marketing, but the term “‘celebrity”’ has been redefined in the age of social media.
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BrandVox
- Comprehensive, easy-to-understand dashboards with all crucial social media metrics.
- Audience Insights (age, gender, geo, sources, growth)
- Hashtag performance analysis.
- Content analysis (text styles, emotions).
- Posting insights (day, time, best formats).
- Comparative reports and benchmarking.
- Text analysis feature: defining tone of voice, emotions, complexity, and predictive performance score in your texts.
- AI-powered content plan creation feature based on your previous performance and audience's preferences.
- Hashtag suggestions.
- Simple unlimited post scheduler with labels for content organization.
- Social listening: monitoring mentions and tags in real-time.
- Sentiment detection (positive, negative, neutral) and emotion detection (over 30 emotions).
- Intensity detection helps prioritize reactions based on predictive reputational damage.
- Insights about mentions: mention coverage, dynamics, topics.
- Alerts
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