SponsorshipUnited
Gain access to sponsorship information once thought unattainable and make intelligent partnership decisions at speed and scale. SponsorUnited offers the most comprehensive look into how the entire sports & entertainment industry is executing marketing partnerships, from emerging brands, shifts in asset mix, and the creative used to activate partnerships, to the people behind the deals. You and your teams will understand trends, opportunities, and performance optimization on a whole new level. Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform. SponsorUnited enables brands, properties, and agencies to partner more effectively. By connecting the entire sponsorship ecosystem through the most comprehensive data available anywhere, SponsorUnited is fueling smarter partnerships. Across sports, media, music, and entertainment, all in one SaaS database.
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MVP Index
Our software helps brands, properties, and agencies accurately quantify the value of partnerships, sponsorships, and activations with an integrated and cohesive omnichannel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location. Our software helps brands, properties, and agencies accurately quantify the value of partnerships, sponsorships, and activations with an integrated and cohesive omnichannel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location. We’re fortunate to have a roster full of trusted partners from all areas of business that rely on our platform to provide accurate, unbiased data to help them evaluate strategic marketing initiatives.
Our solution provides comprehensive performance analysis and valuation at both the individual partner or portfolio level, including assessing branded and unbranded content, attributable audiences, broadcast presence, and activations (digital and experiential).
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Hookit
Hookit built the first and most powerful sponsorship analytics and valuation platform to quantify and track the value and performance of sports sponsorships in social and digital media. $150B+ is spent on sports sponsorship & activation, which is not measured like any other form of marketing. We help brands maximize sponsorship investments, identify new partnership opportunities, and empower influencers and sports properties to prove and increase their value to sponsors. As content consumption migrates from TV to digital, a vast amount of sponsorship value goes unmeasured. Our mission is to improve global sponsorship effectiveness by providing the most comprehensive, trusted source of intelligent data. As social & digital media have the most in-depth data ever available, we use these media platforms as a proxy for overall sponsorship value. We analyze overall engagement on brands, influencers, and sports properties, including mentions, hashtags, and brand logos using image recognition.
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