Audience

Mid-sized to large organizations that want to improve customer experience and engagement

About Salesforce Marketing Cloud Personalization

Personalize every customer experience with AI and real-time data to optimize conversions and reduce costs.

Treat every customer as an individual and drive ROI across your marketing programs with our personalization engine.

Create personalized experiences with machine learning and AI. Customize everything, from webpages to in-app experiences, product recommendations, content, and more. Tailor each customer experience for driving a specific KPI, from acquisition to customer retention, using a mixture of real-time user behavior and historical customer data. Improve page personalization with machine learning, informing CTAs like banners or pop-ups. You can even target and test at the speed your customers are browsing, with personalization decisions happening in milliseconds.

Use AI to synthesize in-the-moment intent data and past business engagements to identify customer affinities, interests, and preferences.

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Integrations

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Company Information

Salesforce
Founded: 1999
United States
www.salesforce.com/products/marketing-personalization/

Videos and Screen Captures

Salesforce Marketing Cloud Personalization Screenshot 1
Salesforce Marketing Cloud Personalization Screenshot 1
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Product Details

Platforms Supported
SaaS
Training
Documentation
Live Online
Webinars
In Person
Support
Phone Support
Online

Salesforce Marketing Cloud Personalization Frequently Asked Questions

Q: What kinds of users and organization types does Salesforce Marketing Cloud Personalization work with?
Q: What languages does Salesforce Marketing Cloud Personalization support in their product?
Q: What kind of support options does Salesforce Marketing Cloud Personalization offer?
Q: What other applications or services does Salesforce Marketing Cloud Personalization integrate with?
Q: What type of training does Salesforce Marketing Cloud Personalization provide?

Salesforce Marketing Cloud Personalization Product Features

AB Testing

Audience Targeting
Campaign Segmentation
Multivariate Testing
Split Testing
Visual Editor
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Statistical Relevance Analysis
Surveys
Test Scheduling

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Personalization

A/B Testing
Campaign Segmentation
Experience Management
Recommendation Engine
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Content Analytics
Contextual Targeting
Customer Profiles
Website Personalization

eCommerce Personalization

Abandoned Cart Email
Product Recommendations
Offers & Discounts Notifications
Personalized Site Navigation
Social Insights
A/B Testing
Reporting / Analytics
Dynamic Pricing