Audience
Companies searching for a solution to manage and improve their operations
About SAS Web Analytics Solution
SAS Web Analytics collects, cleanses and organizes large volumes of raw data from your website and integrates it with offline sources. After providing built-in analysis of Web data, the solution presents the information through a customizable reporting system with easy-to-use, interactive tools. SAS Web Analytics surfaces valuable business intelligence through tools that allow you to control the data. You can create reports customized for your organization, not just your industry. SAS software’s advanced analytics go beyond reporting, forecasting future trends and customer behavior – so you can optimize your marketing strategies and budget. Organizations – regardless of industry – gather huge volumes of data from their Web channels, but are often challenged to generate business value from it. To make informed business decisions, you must be able to efficiently convert the volume and variety of raw Web data into knowledge.
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- Combine product instrumentation with any business data in your DW for context-rich analytics
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- Full Business Context: Access any data in the DW. Deeply understand the drivers of retention, referrals, and revenue.
- Privacy & Security: Your customer data never leaves the DW. Maintain a single governed source of truth.
- Cost & Maintenance: Simply connect to the DW and self-serve. No data movement. Cost not tied to event volume.
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Integrations
Company Information
SAS Institute
Founded: 1976
United States
www.sas.com/content/dam/SAS/en_us/doc/factsheet/sas-web-analytics-101790.pdf
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Product Details
Platforms Supported
Cloud
Support
24/7 Live Support
SAS Web Analytics Solution Frequently Asked Questions
SAS Web Analytics Solution Product Features
Web Analytics
Campaign Management
Conversion Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
Form Analytics
Goal Tracking
User Interaction Tracking
