Audience
Advertisers and publishers
About OpenX
People first, reaching every digitally addressable adult across every device, screen and household on the open web. OpenAudience is the people-based marketing platform for the open web. The first of its kind capability to unlock walled garden advertising efficiency and ease across the entirety of the open web has been engineered around three core pillars. A platform built on privacy by design principles. Unify data with unparalleled accuracy and precision. Unlock true knowledge about your customers or your audience. Drive superior advertising performance and increase yield. All across the massive scale of the open web. Nobody understands the open web better than OpenX With 10+ years running the industry’s largest and highest quality independent ad exchange, OpenX has unparalleled reach and scale across the open web.
Other Popular Alternatives & Related Software
Google Ad Manager
Introducing Google Ad Manager. Google Ad Manager (formerly DoubleClick for Publishers) is a complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Get the most value for every impression, deliver better experiences, and manage your entire ads business from one easy-to-use, integrated platform. A lot of digital advertising products were created without considering the user’s experience. We believe you must lead with the user, which in turn delivers greater results for the marketer. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses. Take a look at our solutions and find the right fit for you. Ad Manager offers powerful tools tailored to the needs of growing businesses. Take a look at our solutions and choose the one that suits you best.
Learn more
Criteo Commerce Grid
Criteo Commerce Grid is the first SSP purpose-built to connect commerce-rich publisher supply with the most qualified demand. By blending premium inventory access with trillions of real-time commerce signals, Commerce Grid empowers buyers to activate curated, performance-optimized deals across formats like display, video, CTV, and native. Advertisers benefit from outcome-based deal optimization, transparent supply paths, and seamless activation within their preferred DSPs. For publishers, Commerce Grid maximizes yield by packaging inventory with commerce intent data, while maintaining trust and control. This unique combination of supply quality, audience precision, and automation enables marketers to drive measurable results across the full funnel while ensuring publishers are rewarded fairly.
Learn more
PubMatic
By putting the publisher first, we help our clients realize the full potential of their digital assets providing marketers with transparent access to high-quality inventory. With a long-term focus on building solutions that solve the most pressing industry problems, we have remained at the forefront of sell-side innovation for years. We provide valuable audience insights and sophisticated, machine-learning algorithms to enable top-tier monetization across devices, channels and ad formats. PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands, at scale. Giving you the power to make smart, strategic decisions is essential. Our product vision is to provide clients with a full advertising technology stack. More than that, we created a system that is adaptive, where each component is extendable and customizable.
Learn more
Aroscop
Data driven marketing solutions build on a Customer Data Platform to enable marketers optimize their consumer’s buying cycle. Activate & mobilise your first-party data to bring better understanding & transparency in your marketing & advertising value chain. Create clear user personas based on demographics, behaviour, transaction & browsing history, & enrich these cohorts with added data layers. Manage digital inventories across your or your partners’ properties to generate additional revenue or create targeted campaigns. Combine valuable data from multiple sources – offline or online, first party, second party or third party data. Use this unified data view to create winning digital strategies. Deploy existing or custom Machine Learning models to create custom segments and audience cohorts, predictive modeling & heuristics.
Learn more
Integrations
Company Information
OpenX
Founded: 2008
United States
www.openx.com
Videos and Screen Captures
Product Details
Platforms Supported
Cloud
Training
Documentation
Support
Phone Support
Online
OpenX Frequently Asked Questions
OpenX Product Features
App Monetization
Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Video Ads
Sponsorships
Subscriptions
