Audience
Media professionals in need of a powerful ad measurement solution
About Oracle Moat
Get an inside look into a brand’s creative strategy. Oracle Moat is ad activity intelligence tool that enables you to view your competitors’ creative and messaging currently in-market, going back three years. Discover what the competition is up to—and how your creative stacks up. View ad messaging and creative, leveraging three-plus years of data, to discover what messages your competitors currently have in market. Drill down on an advertisement or filter and sort the data so that you get exactly the information you’re looking for. See how people engage with images, text, and video in ads across multiple platforms, including mobile devices. Use heatmaps to see where people spend the most time while viewing an ad. Spend smarter and launch campaigns with confidence. With Moat, you can reach real people, capture their attention, and fully measure campaign effectiveness.
Azira
Gain insights on the trends that matter to your business. For operational leaders and analysts, Azira’s data intelligence helps you analyze trade areas, understand consumer patterns, and gain insight into competitor performance. For marketers and advertisers who want to maximize campaign effectiveness, Azira’s data helps you curate audiences based on act-alike modeling, brand affinity, demographics and more. Activate omnichannel campaigns with seamless integrations to the world’s largest ad-serving platforms, then measure and attribute ROI on and offline.
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Semrush
Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.
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Shopalyst
Backed by data and machine learning, our marketing platform offers a set of friendly tools to activate cross-platform advertising campaigns that meet people where they are and when they are ready. And seamlessly translate discovery into demand by activating shoppable experiences from these ads. You can learn a lot about your market based on what your shoppers are searching, seeing and buying. Sharpen your paid search campaigns using our keyword recommendations and optimize quality scores using our shoppable landing pages. Find the best audience for your display campaigns and drive sales using our rich media shopping formats. Target using our custom intent audiences, and drive engagement and sales by making your video ads shoppable. Turn scrolls into sales on social media leveraging our data and automation. Personalize ad creative and landing page experiences.
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Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Integrations
Company Information
Oracle
Founded: 1977
United States
www.oracle.com/au/cx/advertising/measurement/
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Product Details
Platforms Supported
SaaS
iPhone
iPad
Android
Training
Documentation
Live Online
Videos
Support
Phone Support
Online
Oracle Moat Frequently Asked Questions
Oracle Moat Product Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking