Audience
Companies that want to track visitor activity on their website and across advertising products
About Meta Pixel
The Meta Pixel (formerly known as the Facebook Pixel) is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Ads Manager where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Advantage+ catalog ads campaigns, and to analyze that effectiveness of your website's conversion funnels.
Other Popular Alternatives & Related Software
Clixtell
Clixtell is a software platform built to stop fake clicks before they drain your ad budget.
It’s the world’s best click fraud protection and detection tool, certified by Google and trusted by thousands of businesses worldwide.
Clixtell protects Google Ads, Microsoft Ads, Meta, and other PPC campaigns by watching every visitor in real time, blocking fake activity instantly, and showing clear proof with full session recordings and reports. You see who clicked, from where, and on what device, with complete transparency.
Along with click fraud protection, Clixtell includes call tracking and website video recording to help you see real customer behavior, improve conversions, and make smarter marketing decisions.
Our flexible plans fit every business and budget, giving you full control and confidence in your online advertising, with live protection, real data, trusted results, and dedicated 24/7 support from the Clixtell team. Built for marketers who want real security performance.
Learn more about Clixtell
Matomo
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling.
It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.
Learn more about Matomo
Two Owls Facebook Pixel
Two Owls Facebook Pixel is an Ad tracking and Attribution app on Shopify, Wix, and BigCommerce - developed by Omega. You can reach premium data collection by correctly installing Pixels and Conversion APIs. Conversion events are automatically tracked on both sides (browser & server) and shipped with extra attributable info to match the events back to a Facebook profile where applicable. This helps maximize the data Facebook will rely upon to efficiently deliver your campaigns. You'll also have access to accurate reporting that you are struggling to get from Facebook Ads Manager after IOS 14 +
Learn more about Two Owls Facebook Pixel
Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons.
With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages.
Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.
Learn more about Smartlook
Pricing
Starting Price:
Free
Free Version:
Free Version available.
Integrations
Company Information
Meta
Founded: 2004
United States
developers.facebook.com/docs/meta-pixel/
Videos and Screen Captures
Other Useful Business Software
Ship Agents Faster
Gemini Enterprise Agent Platform lets you rapidly build, scale, govern and optimize production-ready agents grounded in your organization's data. The platform enables developers to build custom or pre-built agents for virtually any use case. New customers get $300 in free credits.
Product Details
Platforms Supported
Cloud
Training
Documentation
Support
Online
Meta Pixel Frequently Asked Questions
Q: What kinds of users and organization types does Meta Pixel work with?
Meta Pixel works with these users and organization types: Mid Size Business, Small Business, Enterprise, Freelance, Nonprofit, Government, and Startup.
Q: What languages does Meta Pixel support in their product?
Meta Pixel supports these languages: English.
Q: What kind of support options does Meta Pixel offer?
Meta Pixel offers support via online.
Q: What other applications or services does Meta Pixel integrate with?
Meta Pixel integrates with: AnyTrack, CloudFunnels, CookieYes, Facebook Ads, Facebook, ECOMSILVER, IM Creator, Instagram, Jumbula, Linke, NativeSlides, Olitt, OpenRead.io, Pandectes GDPR Compliance, Payrexx, Segments, Shopify, Stagent, Surge Social, Tagmate, TapBioLink, Trackify, Videoform, and WinAds Manager and more.
Q: What type of training does Meta Pixel provide?
Meta Pixel provides training in the form of documentation.
Q: How much does Meta Pixel cost?
Pricing for Meta Pixel starts at Free.
