Audience

Companies that want to track visitor activity on their website and across advertising products

About Meta Pixel

The Meta Pixel (formerly known as the Facebook Pixel) is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Ads Manager where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Advantage+ catalog ads campaigns, and to analyze that effectiveness of your website's conversion funnels.

Pricing

Starting Price:
Free
Free Version:
Free Version available.

Integrations

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Company Information

Meta
Founded: 2004
United States
developers.facebook.com/docs/meta-pixel/

Videos and Screen Captures

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Product Details

Platforms Supported
Cloud
Training
Documentation
Support
Online

Meta Pixel Frequently Asked Questions

Q: What kinds of users and organization types does Meta Pixel work with?
Q: What languages does Meta Pixel support in their product?
Q: What kind of support options does Meta Pixel offer?
Q: What other applications or services does Meta Pixel integrate with?
Q: What type of training does Meta Pixel provide?
Q: How much does Meta Pixel cost?

Meta Pixel Product Features

Web Analytics

Conversion Tracking
Referral Source Tracking
Multiple Site Management
User Interaction Tracking
Campaign Management
Keyword Tracking
Time on Site Tracking
Pageview Tracking
Site Search Tracking
Goal Tracking
Form Analytics