Audience
Brands and Agencies
About MassTer
Our Marketing Mix Modeling software MassTer offers a modern approach to running Marketing Mix Modeling projects. With its user-friendly and intuitive interface, MassTer helps analytical teams perform MMM projects more efficiently. MassTer is designed to help you deliver your end-to-end Marketing Mix Modeling projects efficiently. The best industry practices and advanced modeling techniques are implemented to replicate the MMM project workflow and achieve maximum efficiency. MASS Analytics offers a contemporary MMM approach delivering faster automated and dynamic models powered by Machine Learning to accurately measure the impact of media and marketing in a complex and interactive media landscape.
Other Popular Alternatives & Related Software
Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons.
With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages.
Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.
Learn more
PatSeer
PatSeer is a web-based patent search, analysis, and collaboration platform with an easy-to-use intuitive interface that everyone loves!
PatSeer has the world’s most comprehensive full-text patent collection. It’s extremely fast analytics engine and Rapid Innovation cycle helps clients globally in deriving actionable intelligence from the masses of patent data.
PatSeer Editions:
• PatSeer Projects: Patent Workflow and Information collaboration across the organization
• PatSeer Pro& Pro X: Competitive Intelligence, Tech Mining & Landscaping, White Space Analysis, SEP, Qualitative Analytics, Specialized Scoring Models
• PatSeer Premier: Patent Research, FTO/Invalidity, Patent Mapping
• PatSeer Explorer: Smart and cost-effective company-wide patent search solution for your researchers
Learn more
TXTImpact
TXTImpact is a trusted Mass Texting and Business Messaging Service provider, delivering reliable and affordable solutions for businesses of all sizes. Designed for simplicity and efficiency, the platform enables organizations to send mass text messages, bulk MMS campaigns, SMS polls, surveys, and automated reminders effortlessly. TXTImpact caters to diverse industries, including retail, healthcare, education, and nonprofits, offering customizable features to meet specific needs. Its intuitive dashboard simplifies the entire process, making it accessible even for non-tech-savvy users. With real-time analytics, message scheduling, and robust automation tools, it ensures seamless communication and engagement with your audience. Backed by a comprehensive knowledge base, tutorial videos, and responsive customer support, TXTImpact empowers businesses to achieve their messaging goals effectively. Whether you're running marketing campaigns, sending updates, or improving customer interactions,
Learn more
Blackwood Seven
In marketing attribution methodologies around the globe there are two fundamentally differentiated approaches deployed. The first one is the top down population based approach which was traditionally done through multiple linear regression which heavily limited the number of media channels and variables that could be quantified at any given time. The second approach is the bottom up approach where individual cookie-based interactions are summed up to form a bigger picture. With Hamilton AI we have developed a new generation of unified measurement models. Models that can both attribute, optimize and allocate the biggest share of most marketing budgets. Namely the paid media spend. All without the disadvantages of the previous models. Scattered and incomparable data combined with multiple dedicated tools to measure the impact of marketing activities are leading to spurious attribution and sub-optimization.
Learn more
Pricing
Free Trial:
Free Trial available.
Integrations
Company Information
MASS Analytics
Founded: 2015
United Kingdom
mass-analytics.com
Videos and Screen Captures
Other Useful Business Software
Our Free Plans just got better! | Auth0
You asked, we delivered! Auth0 is excited to expand our Free and Paid plans to include more options so you can focus on building, deploying, and scaling applications without having to worry about your security. Auth0 now, thank yourself later.
Product Details
Platforms Supported
Windows
Mac
Training
Documentation
Live Online
Webinars
In Person
Videos
Support
Phone Support
Online
MassTer Frequently Asked Questions
MassTer Product Features
Marketing Analytics
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
A/B Testing
Campaign Management
Customer Journey Mapping
Social Media Metrics
Website Analytics
