Lotame Integrations

BDEX’S Omni IQ helps you find more customers identical to your ideal clients using a proprietary extended audience AI technology. The BDEX Identity Graph helps companies identify consumers across all channels. We authenticate over 470 million hashed email-MAID-IP matches linked to 113M households cross the US each month from our expansive network of SDKs, app publishers, and primary data sources. Talk to us about identity resolution. Nominated as the top Identity Technology by AdExchanger, BDEX is the only Identity Platform that guarantees all IDs are linked to real people, removing all IDs linked to bots, click farms and other forms of ad fraud as well as all temporary IDs due to Apple's ATT/DoNotTrack.

RudderStack is the smart customer data pipeline. Easily build pipelines connecting your whole customer data stack, then make them smarter by pulling analysis from your data warehouse to trigger enrichment and activation in customer tools for identity stitching and other advanced use cases. Start building smarter customer data pipelines today.

A major global player in digital analytics and European market leader, AT Internet measures more than 20,000 sites and applications for a range of international brands and across all industries. Its brand-new Analytics Suite Delta enables companies to optimize their business decisions, engage their audiences over the long term and significantly boost their growth. A hybrid analysis platform for data, marketing and product teams, Delta is based on a powerful state-of-the-art technical infrastructure that provides groundbreaking flexibility, integrations and predictive features. Delivering unrivaled data accuracy and consistency for the entire customer journey, the solution reveals ROI-oriented insights that are precise, reliable and valuable to teams across the organization. This in turn drives higher performance and business growth through informed decision making, unifying departments and breaking data silos.

Harness the power of first-party data to understand what your customers really want with Lytics, the customer data platform built for marketers. Lytics decision engine uses machine learning to interpret your customers' needs and help marketers deliver timely, relevant communications across multiple channels. Define your goals and let Lytics’ AI identify the levers you can pull to accelerate results and deliver ROI. Engage new and current customers with personalized messages and precision targeted campaigns. Maximize your impact with predictive marketing strategies shaped by your customers’ actions, not your assumptions.

SiteSpect is the leading A/B testing and personalization platform that enables growing businesses to test changes to their website, mobile experience, and other digital properties. SiteSpect enables you to test and personalize across the entire customer experience, from client-side look and feel to server-side functionality, engaging your website visitors with the right experience at the right time. SiteSpect is the most complete, powerful, and easiest solution for optimizing and personalizing your customers’ experiences. SiteSpect offers unprecedented site performance, scalability, data integrity, security, and the ability to optimize every part of the customer experience.

Customer Data Platform and Omnichannel Marketing Hub. Unify every customer interaction, from all devices and channels, and deliver personalized, omnichannel experiences that increase customer engagement and lifetime value. BlueVenn is a unified customer data management, compliance and customer journey orchestration platform, with analytics and machine learning, to drive highly targeted personalized engagements. Our unique drag & drop customer analytics, segmentation and predictive tools put customer insights at your fingertips, whilst the omnichannel customer journey builder personalizes every online or offline customer touch-point.

Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big. Ingest data for your entire marketing and sales ecosystem via API, file transfer or email. Every solution comes with a dedicated data warehouse to store up to 100GB of data. Map like fields across data sources and channels for a unified look at marketing performance. ChannelMix leverages multi-channel attribution models to help you plan and predict media performance. Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice. Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed. Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy.

BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required for marketing. More than 300 brands, including Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, leverage BlueConic to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Move as quickly as your customers with direct access to a single customer view deliberately designed for real-time, cross-channel customer engagement. Bridge the gap between insights and activation to deliver relevant and timely experiences across all channels and lifecycle stages. Create highly valuable advertising and/or data and digital products based on your company’s unique first-party data.

Celtra is cloud-based software for automating creative production. In Celtra, creative and marketing teams design, approve, and deliver digital creative across the ever-growing number of products, campaigns, variants, and markets. Turn to cloud-based collaboration to move faster than ever with the same resources. With Celtra, you’ll multiply your creative volume, cut costs, and out-market the competition.

Advertising should be an amalgamation of great features, great usability, and have all the tools you need in one single platform. Micro audience targeting and machine learning ensures your programmatic media performs with precision. A dynamic cloud based architecture lowers operating costs. We believe the next generation of media buying platforms should include the complete set of features and components an advertiser needs for one cost. We believe the next generation of media buying platforms should include the complete set of features and components an advertiser needs for one transparent cost. We believe ad fraud monitoring and brand safety should be built directly into the system. Pre-bid, post-bid, and robust fraud detection dashboards provide an understand the nature of the fraud across all their preferred and RTB publishers. We believe an automated programmatic ecosystem increases speed-to-market and performance.

Access Bidtellect’s vast ecosystem of Native inventory with over 5 billion Native auctions per day. Built for Marketers: Bidtellect is the only Native platform with advanced KPI optimization to drive targeted consumers to take desired actions. We offer both. Bidtellect’s Account Services team collaborates with clients to develop and execute specific strategies for every campaign. Bidtellect’s award-winning creative team, [b]+studio, uses their data-driven approach to create custom, best-performing Native images and copy. Content is a critical part of every brand’s marketing plan because it influences almost every other online strategy. We are integrated with the industry’s leading supply sources to bring the highest quality inventory to our brand partners. Making the most intelligent decisions for your content distribution campaigns. Native Ads facilitate marketers’ content marketing and distribution strategies. Getting started is easy.

Real Identity™ delivers sub second decisions to power relevant messages in real time. Real Identity enables the world’s biggest brands to accurately identify and ethically connect with people anytime, anywhere to create relevant experiences. Engage people with reach, scale and precision across every interaction. Manage and maintain identity across your enterprise by leveraging 50 years of data and identity expertise combined with the latest artificial intelligence and machine learning techniques. The adtech environment requires speed and access to identity and data to enable personalization and decisioning use cases. In a cookieless world, first-party data signals will drive these functions while the conversation continues to be between people, the brands, and the publishers. By delivering experiences that matter, across all channels, you can wow your customer and prospects while staying ahead of regulations and ahead of your competition.

Engage affluent households with actionable data you can trust. Uncover and prioritize your highest-value constituents in near real-time, with precise net worth data. Leverage meaningful insights to decode your audience, uncover hidden gems, and focus your outreach. Establish and cultivate lasting relationships at every touchpoint with the right message at the right time. In this session, discover the key challenges to decoding wealth data, the unique approach Windfall takes in determining a household’s precise net-worth, and examples of nonprofits successfully leveraging net-worth data to support their data-driven fundraising. Windfall's proprietary data set is completely rebuilt on a weekly basis, giving customers the best and latest insights on their constituents. With a focus on the affluent, Windfall delivers a precise net worth figure, not a range, and a spectrum of deterministic consumer attributes at the individual household level.

Grow your audience and keep them engaged. Do it all for free. Tap into digital behavioral data for insights, targeting, and personalization. Collect clear and educated consent from your website visitors with ease. Empower your audience to share and amplify your content across the open web. Easy to install, quick to customize, and always free to use. Derive deep insights from digital behavior across the open web. Connect with real consumers and make engagements more meaningful and powerful. Our Consent Management Platform (CMP) stores and communicates the consent status of users and their cookies, providing you with greater control and options to define how you use the data collected from your site. One thing that doesn’t change is that everything is always changing. Don’t fall behind, follow ShareThis Trends to keep up with shifting consumer preferences and new patterns of behavior

Acxiom enables you to leverage comprehensive data for premium audiences and insights across the globe. Better understand, identify, and target ideal audiences by engaging and personalizing experiences across digital and offline channels. With marketing technology, identity resolution and digital connectivity converging in a “borderless digital world,” brands can now quickly locate data attributes, service availability and the digital footprint across the globe to fuel informed decisions. Acxiom is the global data leader with thousands of data attributes in more than 60 countries helping brands improve millions of customer experiences every day through meaningful data-driven insights, all while protecting consumer privacy. Understand, reach and engage audiences everywhere, maximize your media investments and power more personalized experiences. Reach audiences around the globe and deliver experiences that matter with Acxiom data.

Gravy Analytics processes billions of pseudonymous, mobile location signals every day from millions of mobile devices to understand where people go and why. Billions of daily location signals from mobile devices. The largest events database gives context to millions of places and POIs. Consumer visits built on 100% deterministic location data. Verified and cleansed location datasets via APIs or batch delivery options. Real-world consumer insights for foot traffic, attribution, and competitive analytics. Location-based audiences to drive data-driven advertising campaigns. We want to help companies meet their biggest business challenges head-on with quality location data. To do this, brands and advertisers need context to understand why consumers go where they do. The local events and activities we choose to engage in delivering that context, providing insight into our lifestyles, interests and affinities.

Beeswax is a best-in-class buying platform offering unified UI and workflows, unique data access, and premium curated omnichannel inventory. Built on the principles of transparency, customizability, and control, Beeswax enables you to access and activate premium programmatic. Log-level granularity enables Beeswax users to make the most of their programmatic data. Manage how you bid to prioritize cost savings or campaign pacing. Use the standard algorithms offered by traditional DSPs. Use bid modifiers for fast and easy control in the UI using a single variable. Use bid models for multivariate optimization, typically created based on insights from log-level data. Choose from multiple methods to optimize toward unique KPIs specific to your campaign. Avoid the “black box” approach and enable transparent optimization based on your campaign performance. Tailor your campaigns and reporting to achieve your goals.

Cross Pixel is the leading provider of audience and contextual targeting solutions for the programmatic advertising industry. Our business mission is to provide real-time advertisers with the most accurate targeting information to improve the performance of their campaigns. The company works with thousands of advertisers to identify the specific audience and content that is ideal for targeting. Our standard and custom audiences are integrated into over 40 DSP partners, worldwide. Cross Pixel was founded in New York City in 2011 and is now based in Miami Beach, FL. Our custom audiences are the highest performing in the industry and our ability to create, deploy, and optimize them in near real-time sets us apart from every other data provider. We also have a standard taxonomy of segments that are “always on” and available for purchase through every major distribution channel via highly efficient server-to-server integrations.

Harness the stream of big data. Datastream’s products and services transforms data into actionable intelligence to ensure successful campaigns and marketing programs while enhancing the customer experience. A comprehensive suite of data products and services to create competitive advantages and game-changing results. Our precise data, marketing insights and data management expertise will drive your business to the next level. Datastream Group offers a full suite of digital services that will bring your business to a higher level. Combined with our pristine data products, your targeted impact and profitability can soar. The Datastream Group onedb is our unique data product that combines our top databases together and includes datapoints from every record. With over 300 million records, onedb provides a single source solution for omni-channel and multi-channel marketing. onedb can be applied to offline and digital platforms and is available for purchase or lease.