FreeWheel Beeswax

Curated.Media is a self-service, independent programmatic media curation platform that helps advertisers, agencies, and programmatic media buyers streamline how they build, manage, and activate curated Private Marketplace (PMP) deals and inventory packages across digital advertising channels. It enables users to access a library of curated PMPs or create custom PMPs that combine publisher first-party data, third-party audience layers, and context-specific inventory, such as CTV packages or performance-oriented placements, to align with precise targeting and KPI goals. It emphasizes control, transparency, and efficiency by letting buyers shape supply, cut out intermediaries, and directly curate the inventory they activate, reducing operational friction and improving campaign performance compared with unmanaged programmatic buys. Features support layering audience signals, choosing inventory based on context or performance, and optimizing deals with data-driven insights.

At the heart of Basis is our award-winning, omni-channel DSP. It’s built for speed and performance so your programmatic campaigns thrive. Generate better outcomes for campaigns by leveraging Basis’ artificial intelligence engine. Choose algorithmic or machine learning optimization, which automatically analyzes data from more than 30 campaign parameters to optimize towards a desired goal. Make smart, optimized decisions to improve performance. Basis' powerful performance automation enables you to do more at scale. Target users in the moment with powerful geo-fencing capabilities that allow you to select granular points on a map, upload street addresses, or target places by category. Create place-based audiences of users who have been at a location, address, or category. Centro leverages 15+ years of publisher relationships to bring you our best-in-class PMP library of over 2,000 active private deals across hundreds of top sites.