LeadEnforce

TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).

Scalify is an all-in-one advertising automation platform designed to help businesses launch, analyze, optimize, and scale paid advertising campaigns, primarily across Facebook and Instagram, through a streamlined, automated workflow. It enables users to create and manage campaigns significantly faster by using pre-built audience templates and automated strategies that reduce the need for manual setup and ongoing adjustments. It focuses on maximizing return on ad spend by identifying high-converting audiences, including lookalike audiences based on customer data such as lifetime value, engagement, or traffic behavior. It centralizes campaign data from sources like ecommerce platforms, Facebook, and Google Analytics into a single dashboard, allowing users to track key performance indicators, monitor profitability, and make data-driven decisions in real time.