Audience

Agencies, Grocery Marketers, Retail/Fashion Marketers, B2B Marketers, Industrial/Manufacturing Marketers

About LAGO

LAGO automates and optimizes multichannel marketing activities, significantly cutting production time and costs. LAGO has been a reliable multichannel marketing solution for over 25 years for retail, grocery, agencies, and more.

At its core, LAGO is a PIM, DAM, and marketing production solution with an integrated checkpoint-based collaborative workflow, versioning optimization, and proofing system. LAGO consolidates data and assets from multiple sources in a central repository for use in various marketing channels. Projects for e-commerce, print, mobile, social media, and point of sale can be planned, produced and output directly from LAGO. Additionally, complex regionalization and versioning scenarios are automatically output using LAGO.

At the production level, our InDesign plugin brings the assigned data and assets directly to the page. Persistent linking ensures that both data and assets are 100% accurate and always up to date.

Integrations

API:
Yes, LAGO offers API access

Ratings/Reviews

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Company Information

Comosoft
Germany
www.comosoft.com

Videos and Screen Captures

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Product Details

Platforms Supported
Cloud
Windows
Mac
Training
Documentation
Live Online
Webinars
In Person
Support
Phone Support
Online

LAGO Frequently Asked Questions

Q: What kinds of users and organization types does LAGO work with?
Q: What languages does LAGO support in their product?
Q: What kind of support options does LAGO offer?
Q: What other applications or services does LAGO integrate with?
Q: Does LAGO have an API?
Q: What type of training does LAGO provide?

LAGO Product Features

Catalog Management

Catalog Creation Supported
Content Library Supported
Content Management Supported
Custom Product Attributes Supported
Customizable Catalogs Supported
Desktop Publishing Supported
Pricing Management Supported
Search Supported
Cross Selling Functionality Not Supported
Product Comparison Not Supported

Marketing Automation

Landing Pages / Web Forms Supported
Sales Intelligence Supported
Segmentation Supported
A/B Testing Not Supported
Analytics / ROI Tracking Not Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Not Supported
Drip Campaigns Not Supported
Dynamic Content Not Supported
Lead Scoring Not Supported
Search Marketing Not Supported
Social Marketing Not Supported
Website Visitor Tracking Not Supported

Marketing Planning

Collaboration Supported
Marketing Calendar Supported
Media Planning Supported
Project Tracking Supported
Budgeting & Forecasting Not Supported
Flowchart Not Supported
Goal Setting / Tracking Not Supported
Predictive Analytics Not Supported
Presentation Tools Not Supported
Spend Management Not Supported

Online Proofing

Audit Trail Supported
Due Date Tracking Supported
File Sharing Supported
Markup Tools Supported
Role-Based Permissions Supported
Status Tracking Supported
Version Control Supported

Publishing and Subscriptions

Advertising Management Supported
Books Supported
Campaign Management Supported
Catalogs Supported
Circulation Management Supported
Content Management Supported
Layout & Design Supported
Magazines Supported
Newsletters Supported
Newspapers Not Supported

Workflow Management

Access Controls/Permissions Supported
Approval Process Control Supported
Business Process Automation Supported
Configurable Workflow Supported
Document Management Supported
Forms Management Supported
Graphical Workflow Editor Supported
Third Party Integrations Supported
Workflow Configuration Supported
Calendar Management Not Supported
Compliance Tracking Not Supported
Customizable Dashboard Not Supported
Mobile Access Not Supported
No-Code Not Supported
Task Management Not Supported

LAGO Additional Categories