Audience
Agencies, Grocery Marketers, Retail/Fashion Marketers, B2B Marketers, Industrial/Manufacturing Marketers
About LAGO
LAGO automates and optimizes multichannel marketing activities, significantly cutting production time and costs. LAGO has been a reliable multichannel marketing solution for over 25 years for retail, grocery, agencies, and more.
At its core, LAGO is a PIM, DAM, and marketing production solution with an integrated checkpoint-based collaborative workflow, versioning optimization, and proofing system. LAGO consolidates data and assets from multiple sources in a central repository for use in various marketing channels. Projects for e-commerce, print, mobile, social media, and point of sale can be planned, produced and output directly from LAGO. Additionally, complex regionalization and versioning scenarios are automatically output using LAGO.
At the production level, our InDesign plugin brings the assigned data and assets directly to the page. Persistent linking ensures that both data and assets are 100% accurate and always up to date.
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Company Information
Comosoft
Germany
www.comosoft.com
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Product Details
Platforms Supported
Cloud
Windows
Mac
Training
Documentation
Live Online
Webinars
In Person
Support
Phone Support
Online
LAGO Frequently Asked Questions
LAGO Product Features
Catalog Management
Catalog Creation
Content Library
Content Management
Custom Product Attributes
Customizable Catalogs
Desktop Publishing
Pricing Management
Search
Cross Selling Functionality
Product Comparison
Marketing Automation
Landing Pages / Web Forms
Sales Intelligence
Segmentation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Lead Scoring
Search Marketing
Social Marketing
Website Visitor Tracking
Marketing Planning
Collaboration
Marketing Calendar
Media Planning
Project Tracking
Budgeting & Forecasting
Flowchart
Goal Setting / Tracking
Predictive Analytics
Presentation Tools
Spend Management
Online Proofing
Audit Trail
Due Date Tracking
File Sharing
Markup Tools
Role-Based Permissions
Status Tracking
Version Control
Publishing and Subscriptions
Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers
Workflow Management
Access Controls/Permissions
Approval Process Control
Business Process Automation
Configurable Workflow
Document Management
Forms Management
Graphical Workflow Editor
Third Party Integrations
Workflow Configuration
Calendar Management
Compliance Tracking
Customizable Dashboard
Mobile Access
No-Code
Task Management
