WIT
WIT is a gamification and digital activation platform designed to help brands create interactive marketing experiences that drive engagement, capture first-party data, and generate revenue through turnkey campaigns. It enables organizations to launch digital activations such as giveaways, contests, polls, games, and partner integrations, all within a centralized system that replaces fragmented promotional workflows. It offers a suite of over 30 ready-to-launch experiences that transform traditional promotions into immersive, brand-building moments, allowing teams to quickly deploy campaigns that captivate audiences and deepen engagement. It provides tools to design and execute interactive experiences that connect brands more closely with their audiences, while also supporting real-time participation and viral sharing across digital channels.
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CrossEngage
CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI.
The CrossEngage Customer Data and Prediction Platform collects and unifies first-party data from all sources. Hence, every marketer can determine relevant audiences through the unique power of predictive CRM and no-code modeling. With built-in audience management, campaigns can be targeted to the most valuable customers and data can be activated for engaging cross-channel customer journeys.
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Shopkick
Shopkick by Trax is a shopper engagement platform that gamifies the shopping experience by rewarding consumers for actions such as viewing content, engaging with products in-store, and making purchases. Unlike traditional discount-based promotions, Shopkick incentivizes consumer behavior through "kicks," which can be earned by scanning UPC codes, watching videos, or submitting receipts. This approach encourages impulse purchases, with 98% of consumers willing to try a new brand if it's featured in the Shopkick app. It offers top-of-funnel solutions like video, lookbooks, in-app messaging, and push notifications to drive brand awareness and consumer sentiment during critical moments. Shopkick provides first-party data and detailed reporting, including demographics, location, basket analysis, and purchase behavior, giving brands complete visibility and confidence in their campaigns.
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Comarch Loyalty Marketing Platform
The Comarch Loyalty Marketing Platform is a comprehensive solution designed to enhance customer engagement and retention through tailored loyalty programs. It empowers businesses to create personalized customer experiences by leveraging advanced data analytics and automation. Key benefits include increased customer retention, improved brand loyalty, and enhanced revenue generation.
The platform offers a range of functionalities, such as marketing automation to streamline campaigns, pre-integrated customer journeys for seamless interactions, and advanced personalization that adapts to individual preferences. Additionally, it provides robust AI-driven data analytics for actionable insights, helping businesses optimize their strategies.
With 30 years of expertise in executing the most complex loyalty initiatives, Comarch supports some of the world’s most recognized brands, such as Auchan, BP, Carrefour, Heathrow Airport, JetBlue Airlines, Galeries Lafayette, and True Digital.
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