Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, workflows, or scale. Built for midsize and large organizations, it combines best-in-class CRM across sales, marketing, and service with an AI-native, no-code engine that lets business teams automate workflows, deploy AI agents, and adapt processes without developer dependency.
The platform includes Creatio Business Studio for building applications and AI agents using natural language and visual designers, and Creatio AI Studio — a dedicated environment for managing the full enterprise agent lifecycle, from building and deploying to governing and optimizing agents at scale. The AI CRM suite covers Marketing, Sales, and Service, each with embedded AI agents that handle routine tasks autonomously so teams can focus on higher-value work.
Creatio's Unlimited Enterprise model removes per-seat, per-agent, and per-workflow pricing constraints entirely — the more your people and AI agents do together, the more value you get, without the cost scaling with it. The platform supports industry-specific deployments across 20+ verticals including financial services, manufacturing, high-tech, and public sector, backed by 700+ marketplace add-ons and a global network of 500+ partners. Recognized as a Leader and Strong Performer across multiple Gartner and Forrester reports, Creatio serves thousands of customers in 100+ countries.
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Pensero is the intelligence behind agentic deployment.
As companies deploy AI agents alongside their engineering teams, leaders lose the one thing they need most: an objective view of what is actually getting delivered. Pensero scores every unit of work on the same scale, whether it was human, AI-assisted or agent-only, then shows where each one creates value.
That gives you agent performance, cost per unit of work, and agentic transformation, monitored live. Customers call it story points after the fact: an objective measure of what was delivered, comparable across teams, technologies, and any mix of humans and agents. No commits, no hours, no lines of code, no agent activity.
Every agent, assistant and human lands in one system of record. Repositories, tickets, chat and AI tools connect automatically, with no instrumentation project and no workflow change. Leaders decide what stays human-led, what gets augmented, and what can be delegated to agents, then optimize that balance against delivery, quality, cost, and business impact.
Agent budgets are approved on promise today. Pensero turns them into a portfolio with a return.
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IBM watsonx Assistant
IBM watsonx Assistant (Formerly Watson Assistant) is a market-leading enterprise conversational AI platform that allows you to build intelligent virtual and voice assistants that can provide customers with fast, consistent and accurate answers across any messaging platform, application, device or channel. Using artificial intelligence and large language models, watsonx Assistant learns from customer conversations, improving its ability to resolve issues the first time while removing the frustration of long wait times, tedious searches and unhelpful chatbots.
Most chatbots try to mimic human interactions, frustrating customers when a misunderstanding arises. IBM watsonx Assistant is more than a chatbot. It knows when to search for an answer from a knowledge base, when to ask for clarity and when to direct users to a human agent for more assistance. And since it can be deployed in any cloud or on-premises environment – smarter AI is finally available wherever you need it.
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