WebTrak
WebTrak™ extends the power of MarketWide™ by capturing website activity, which includes website visitors, pages viewed, locations, device information, operating systems, browsers, referring sources, and conversions. WebTrak™ extends the power of MarketWide™ by capturing website activity, which includes website visitors, pages viewed, locations, device information, operating systems, browsers, referring sources, and conversions. Under the hood, WebTrak stores website activity at two levels, by the visitor and by page. A visitor session can consist of several pages, tracked in the order they are accessed. WebTrak captures activity data in real-time and writes it directly into your marketing system. This seamlessly pulls together online and offline data about your customers and prospects, helping you gain unique insights and make better decisions. For GDPR compliance purposes, WebTrak distinguishes between legitimate customer/prospect visitors versus anonymous visitors.
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Matomo
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling.
It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.
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Mouseflow
Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.
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Capturly
Full-scale analytics for your online business. Capturly is focusing on the main driving forces: conversion and retention. We provide all the required data for you simply and intelligibly to make the best business decisions possible. Find out which sections of your website attracts your visitors or what they miss. Make better decisions based on real user interactions. Get your business headed in the right direction. With Capturly’s web analytics platform, you can notice important trends as soon as they happen. All your web analytic metrics are at your fingertips. Product analytics helps you to understand how your visitors engage with your website. Get real business insights easily by collecting every data that matters at one place. Watch and analyze recordings of how your visitors are using your website. Find out which features and contents are grabbing their attention. It’s your first step towards conversion rate optimization!
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