ADEX
ADEX is an ad fraud and invalid traffic (IVT) prevention platform for advertisers, ad networks, performance marketers, and publishers. The platform analyzes over 2 million traffic events per minute, scoring each as Good, Warning, or Alert in real time.
Key capabilities:
- Detects 5+ types of invalid traffic: bots, click farms, data center IPs, device emulators
- Redirects suspicious traffic away from landing pages automatically
- Real-time dashboard with advanced filters and blacklisting
- Custom claim report builder to dispute charges with traffic providers
- JS Tag, Redirect, and iFrame integrations — no engineering team required
IAB TCF certified. Member of IAB Hellas. Listed on Google Vendors List. Cyber Security Excellence Awards winner 2025.
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ImpersonAlly
ImpersonAlly is an AI-driven ad fraud protection and brand safety software that uncovers and eliminates impersonation fraud, affiliate hijacking, phishing scams, deceptive ads, trademark infringements, and other malicious activity that harms a brand’s reputation and ad performance. It gives businesses a full overview of when, where, and how fraudsters impersonate their brand and reveals the costs of these attacks, helping reduce wasted spend and protect customers from deception. AI agents trace complex redirects and extract affiliate IDs to identify the real identity of fraudsters, and the system helps decrease cost-per-click by removing non-legitimate participants from auctions. It stops manipulative messages, phishing redirects, and unauthorized bidding on branded keywords while monitoring fraud in real time across geographies, devices, and ad networks. ImpersonAlly supports extensive keyword tracking without fixed limits and automates detection and takedown workflows.
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TrafficGuardian
TrafficGuardian is an AI-powered traffic protection platform designed to help advertisers filter fraudulent traffic and protect their marketing campaigns. The platform analyzes every incoming click in real time to detect bots, proxies, VPN users, and other suspicious activity before it reaches a website or landing page. Using machine learning and advanced filtering rules, TrafficGuardian ensures that only genuine visitors interact with advertising campaigns. The system provides detailed real-time analytics showing information such as IP reputation, device details, and location data for every visitor. Advertisers can create custom filtering rules based on location, device type, or traffic source to control who can access their pages. Additional tools such as Page Guard and BotCheck help monitor how bots and automated systems interact with campaign pages.
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Confiant
Confiant is the cybersecurity leader in detecting and stopping Malvertising attacks. Having built hundreds of integrations directly into the web’s ad tech infrastructure, Confiant has unparalleled visibility to the malware, scams, and fraud serving through ads today. Leveraging our security expertise, we deliver complete control over ads for publishers and ad platforms via standard industry integrations, and for mobile app publishers (through SDK integration). Also remediating quality issues, privacy violations, and mis-categorized ads. In publishing the industry’s leading ad quality benchmark report and mapping the threat actors that use ads-as-an-attack-vector at our Malvertising Attack Matrix, Confiant is leading the charge in protecting users from criminals hijacking the ad tech supply chain. Trusted by customers like Microsoft, Paramount, and Magnite - we keep the Internet safe for everyone.
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