Infillion XGraph

Some foundational IDs will soon disappear and other IDs will multiply. Roq.ad has prepared for this day. Maybe it’s time for a new partner in identity? Users want a personalized customer journey AND more privacy protection.​ Online identities were already fragmented. Companies want more insights. Can we have it both ways? The short answer is YES. Enlarge your current audience device pool with additional devices belonging to exactly those users in your target group. Create a seamless brand communication and holistic customer journey across all devices. Dig deeper into your Own Data with cross-device insights. The Roq.ad Private Identity Graph is specifically designed to fit your business needs. Roq.ad helps leading brands to improve digital advertising and digital analytics through the use of Cross-Device Technology. Roq.ad uses probabilistic modeling, analyzing anonymous data from multiple sources, website, mobile application or media campaign traffic.

Matchbook is an identity augmentation tool that helps advertisers and marketers match first-party data to new digital signals to enhance cross-device reach, retargeting, and online-offline attribution capabilities, unlocking omnichannel marketing by connecting fragmented data across channels. It uses billions of aggregated, consented, and device-derived location, IP, and MAID (Mobile Advertising ID) signals to build highly accurate identifier databases that let users match physical location to IP, IP to MAID, and MAID to IP, and link other spatial indices like postal codes or geohashes to IP addresses. Matchbook supports use cases including connected TV (CTV/OTT) targeting, true cross-software targeting and retargeting, account-based marketing, campaign performance measurement, identity graph augmentation, and audience extension by expanding data footprints beyond first-party limits. Customizable matching parameters and historical context options allow clients to tailor results.