Infillion XGraphInfillion
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Related Products
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About
ID5 offers a privacy-first, adaptive universal identity platform built for the evolving landscape of digital advertising. Its core offering, the ID5 ID, is a persistent, encrypted identifier that leverages both deterministic and probabilistic signals to create durable, consent-aware user profiles across web, in-app, CTV, and audio environments. The ID5 Graph then intelligently connects those identifiers at individual and household levels, enabling cross-device targeting, frequency capping, and measurement across channels. Designed to be resilient to regulatory changes and third-party cookie deprecation, ID5’s machine learning technology adapts dynamically to signal loss and fragmentation, maintaining consistent identity resolution. It integrates with more than 100,000 media properties and major adtech systems, supporting publishers, SSPs, DSPs, and brands by increasing addressable audiences and improving campaign performance.
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About
XGraph is Infillion’s prebuilt cross-device identity graph optimized for maximum reach and addressability of today’s connected consumer. Enriched with precise location data signals and unique connected device identifiers, XGraph enables robust audience segmentation and attribution. Built from Gimbal’s proprietary location panel and TrueX’s access to unique CTV audiences, XGraph offers over 30% more CTV IDs than a standard digital graph, making it one of the largest and richest cross-device graphs available for the open internet. It connects mobile, tablet, desktop, laptop, and connected TV devices to individuals and households using a privacy-first framework. Features include universal frequency capping at the user level, audience extension and lookalike modeling based on consumption patterns, and advanced retargeting across devices.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
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Audience
Advertisers interested in a tool to unify user identification, optimize cross-device targeting, and measure performance across digital channels
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Audience
Companies needing a solution to achieve comprehensive cross-device audience targeting and attribution
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationID5
Founded: 2017
United Kingdom
id5.io
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Company InformationInfillion
Founded: 2008
United States
infillion.com/data/xgraph/
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
TrueTargeting
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