Muck Rack is an AI communications platform that helps PR teams monitor coverage, find journalists, manage outreach, and report on earned media impact. The platform gives teams visibility across news, social platforms, industry voices, podcasts, newsletters, broadcast, print, and generative AI models. Muck Rack helps communications teams understand what is happening, why it matters, and how to respond with targeted media relations workflows. Its media database allows users to identify journalists, creators, outlets, and influencers shaping public conversations and AI-generated answers. Generative Pulse helps brands track visibility across AI platforms and uncover the sources influencing AI responses. Built for PR teams, brands, agencies, journalists, and media professionals, Muck Rack helps improve monitoring, pitching, reporting, and PR measurement.
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Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.
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Brand Analytics
Brand monitoring and analysis in social and mass media. Brand Analytics will help handle the business tasks of your company’s key divisions. Control reputational risks and improve PR effectiveness. Create sought-after products, and develop your communication strategy. Improve customer-service quality, and strengthen customer loyalty. Brand Analytics ensures collecting the data of best integrity, from all sources. Social networking sites: VK.com, OK.ru, Instagram, Facebook, YouTube, TikTok, Twitter, etc. Blogs, forums, review websites, mobile app stores. Public channels and Telegram chats. Online mass media and websites of government agencies and market-forming companies and organizations. Operating under the contract with VK.com that provides access to full public data stream, Brand Analytics ensures completeness, speed and quality of message analysis unique for the market. Our monitoring spans all types of messages and data.
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