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Audience

Small and medium merchants and entrepreneurs

About Ecwid

Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app, you can manage your marketing, merchandising, and sales - any time, anywhere.

Pricing

Starting Price:
$0
Pricing Details:
Free - $0
Venture - $25.00/mo
Business - $45.00/mo
Unlimited - $105.00/mo
Free Version:
Free Version available.

Integrations

Ratings/Reviews - 23 User Reviews

Overall 4.7 / 5
ease 4.8 / 5
features 4.5 / 5
design 4.5 / 5
support 4.6 / 5

Company Information

Ecwid
Founded: 2009
United States

Videos and Screen Captures

Product Details

Platforms Supported
SaaS
Training
Documentation
Live Online
Webinars
Support
24/7 Live Support
Online

Ecwid Frequently Asked Questions

Q: What kinds of users and organization types does Ecwid work with?
Q: What languages does Ecwid support in their product?
Q: What kind of support options does Ecwid offer?
Q: What other applications or services does Ecwid integrate with?
Q: What type of training does Ecwid provide?
Q: How much does Ecwid cost?
Q: What pricing for support is available for Ecwid?

Ecwid Product Features

Shopping Cart

Abandoned Cart Saver
Catalog Management
Credit Card Processing
Discount / Coupon Management
Inventory Control
Product Configurator
Product Ratings / Reviews
Shipping Management
Tax Management
Refund Management
Returns Management

eCommerce

Order Management
Customer Accounts
Loyalty Program
Catalog Management
Promotions Management
Returns Management
Channel Management
Multi-Store Management
Email Marketing
Inventory Management
Shopping Cart
Product Configurator
SEO Management
Templates
Kitting
Mobile Access
Data Security
Reviews Management
CRM

Ecwid Additional Categories

  • Crystal J.
    System Engineer
    Used the software for: 1-2 Years
    Frequency of Use: Weekly
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Efficient Solution for E-Commerce"

    Posted 2024-09-13

    Pros: Ecwid is a versatile platform that made it easy to integrate our online stores into existing websites. I like its ease of use and the speed with which a store can be set up. In addition, the automatic product updates and real-time synchronization reduce the workload of the technical team, allowing them to focus on other critical areas of the business.

    Cons: Integration with certain business management systems can be complicated, requiring additional time and resources to ensure a seamless connection.

    Overall: Ecwid is a solid option that offers ease of use and multi-channel integration, making it attractive. Ecwid provides a complete and efficient solution for managing an online store.

    Read More...
  • Kristin G.
    E-Commerce Manager
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 1 - 25
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    " With Ecwid expand your reach easily"

    Posted 2024-09-10

    Pros: The simplicity of its interface facilitates the day-to-day management of products, orders and inventory, which is crucial to maintaining an efficient operation. The ability to integrate Ecwid with multiple sales platforms, such as social media and online marketplaces, significantly expands our reach without duplicating efforts. In addition, the variety of payment and shipping options it offers allows us to customize the customer experience to suit their needs.

    Cons: While the basic integration is straightforward, advanced functionality may require more in-depth technical knowledge.

    Overall: Ecwid is a solid choice for companies that want to expand their online presence efficiently and cost-effectively. Its ease of use and ability to integrate with multiple platforms make it a valuable tool for increasing sales and improving operations management.

    Read More...
  • Oluwatobiloba A.
    Marketing specialist
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "E-commerce gets better with Ecwid "

    Posted 2023-09-13

    Pros: With Ecwid I list my products in the virtual store, my customers easily check through and make purchases. Payment and delivery is very swift. Ecwid is easy to use and manoeuvre, does not require any high technical skill to get the store started. I only followed the simple instructions.

    Cons: I wish Ecwid will have the payment options and process right on their own, not an external payment process method.

    Overall: My experience have been delightful, I make sales from the store, get analysis on my email at month end. Ecwid makes everything easy.

    Read More...
  • Jairo C.
    Production Planning and Purchasing Manager
    Used the software for: 6-12 Months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 5,000 - 9,999
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Ecwid is the innovative platform that integrates solutions to develop e-commerce"

    Posted 2021-07-23

    Pros: This application allows you to sell your products and get paid through your online store's website, through social networks such as Facebook and Instagram, and also from other large online commerce sites such as Amazon and Google Shopping. Unlike other e-commerce platforms Ecwid offers the great benefit of not charging commission for each sale, which is attractive for small merchants who want to progress and develop. Its API is highly intuitive and open source so it is customizable, this allows to improve the application by complementing it with other apps. Ecwid allows you to request and obtain a virtual point of sale for websites and social networks, with more than 50 payment gateways to offer all the tools for the favorable economic development of companies subscribed to its service.

    Cons: Language is a limiting line for non-US or non-English speaking companies as Ecwid is only available in English. The customization of the online store requires a lot of time and some technical knowledge to get all the benefits that the application has to offer. The paid extensions of the software are the ones that provide the best tools and functions for an optimal performance, but each of them has an additional cost that is not so cheap.

    Overall: Through the use of Ecwid software we find the necessary tools to boost our business in a cloud-based e-commerce platform, allowing to sell or obtain payments through the application, and include the electronic store in a website and/or social network. The implementation of Ecwid is an excellent option for entrepreneurs, as well as for merchants and small and medium-sized businesses that are looking to expand their customer reach and boost their sales through a variety of e-commerce applications.

    Read More...
  • Bill B.
    Webmaster
    Used the software for: 1-2 Years
    Frequency of Use: Weekly
    User Role: Administrator
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "I love Ecwid"

    Posted 2020-11-16

    Pros: Great storefront, really easy to install and get up and running. Lots of great features in the basic package. Very good customer feedback about the ease of use particularly with the older less tech-savvy customers.

    Cons: I use it for all my online store builds now but because of this, I see a lot more of the Ecwid advertising wherever I'm online .. preaching to the converted. I do however feel that the pricing on the upgraded offering could be a little more cost-effective.

    Overall: Great online e-commerce shopping platform. Very easy to install and works well within the WordPress framework which I use as the basis for building my websites. Extremely user friendly on both sides of the e-commerce shopping experience.

    Read More...
  • Carrol S.
    Owner
    Used the software for: 6-12 Months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Great site to use. Recommended!"

    Posted 2020-11-16

    Pros: Easy navigation.
    Great tips in emails how to improve business.
    Always adding new functions most recently ribbons which is great when adding new products.

    Cons: Nothing negative to say at all about using Ecwid.

    Overall: Overall happy with the site and have/would recommend to anyone thinking of starting a business. Is so easy to follow and even not so computer savvy people would be able to easily use Ecwid for their website. I’d definitely recommend paying yearly and go for the highest product listing option you can afford.

    Read More...
  • An Ecwid User
    Co owner
    Used the software for: 6-12 Months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Great experience "

    Posted 2020-11-12

    Pros: It is easy to use and really gave us the all in one solution for going online. I had excellent experience with customer support. They provided me with custom codes that suited our vision better. Personally I really like the emails I am getting about theirs new blog posts where I find so many usefully info about marketing or specific details how to set up, that I haven't been aware of. Also the key factor for choosing this platform was that we began with free option where it didn't required entering card details, so we could easily explore if we really would need to upgrade. Eventually we upgraded our plan and never regret it.

    Cons: Nothing that I am aware of. For now all was working fine and properly and we got even extra support.

    Overall: Basically I explained most of it in pro field. We are happy with the platform and planing on using it as long as we will be offering our service.

    Read More...
  • John Paul S.
    Owner
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Fantastic "

    Posted 2020-11-09

    Pros: I used Ecwid to set up my online store during lockdown. The process was very easy and the end results are stunning. I couldn't be happier. I would definitely recommend to anybody.

    Cons: Listing products is very easy, but it's not so easy changing content elsewhere on the website.

    Overall: Very happy. It is very easy to list products and edit them. The end product looks very professional.

    Read More...
  • Olga W.
    Tailor
    Used the software for: 6-12 Months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "I love my online shop."

    Posted 2020-11-08

    Pros: Ecwid web-platform perfect for small business and it is affordable and convenient. And also I like how it automatically charges location-based taxes.

    Cons: I love that Ecwid has many different payments options.

    Overall: I love my commercial website. If I have a question, I always chat with consultants, and they are very helpful.

    Read More...
  • An Ecwid User
    Owner
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Great customer service and enjoyment of nice easy to navigate site. "

    Posted 2020-11-03

    Pros: Great communication! Great communication! Great communication! Great communication! Great communication!

    Cons: None

    Overall: Great! Great! Great! Great! Great! Great! Great! Great! Great! Great! Great! Great! Great! Great! Great!

    Read More...
  • Sonya R.
    Owner
    Used the software for: 1-2 Years
    Frequency of Use: Weekly
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Excellent software and customer service"

    Posted 2020-10-19

    Pros: Quick and accurate response to my questions. Very good website builder. I’ve used many and this is one of the best.

    Excellent tutorials.

    Cons: Doesn’t have option to create a subscription service for my customers. It’s on their list of things to do.

    Overall: Quality, productive and easy to use. Very knowledgeable customer service agents. Creative and interesting themes.

    Read More...
  • Glen S.
    Owner
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Ecwid online shop - WordPress plugin"

    Posted 2020-10-19

    Pros: Extremely straightforward and easy to use.
    Free to get started.
    Excellent features.
    Seamless payment gateway integration for the South African market.

    Cons: A minor irritation is not being able to default the display to the lowest cost shipping option on the shopping bag estimate (before the address is inputted for actual calculation).

    Overall: Great solution for new shops. It allows an owner to "test the water" with a functional online shop for free (up to 10 products) without having to commit funds from an endeavour that's not yet generating an income. Awesome platform, built to grow with you.

    Read More...
  • Antonio F.
    Photographer
    Used the software for: 6-12 Months
    Frequency of Use: Monthly
    User Role: Administrator
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Brilliant e-commerce platform"

    Posted 2020-10-19

    Pros: - Ease of use
    - Convenient Android app
    - Ability to use custom promo codes
    - Professional looking templates

    Cons: Product bulk editing options are somewhat limited.

    Overall: I'm satisfied with Ecwid so far, it offers me a powerful platform at a convenient price. Ease of use is a big plus.

    Read More...
  • Vicky F.
    Owner
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User, Administrator
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Love it"

    Posted 2020-10-12

    Pros: I love how easy it is to set up your own functioning website via Ecwid. It’s been so much easier to handle incoming sales for my craft business.

    Cons: I haven’t found anything yet that I dislike. It’s been excellent.

    Overall: Brilliant and great customer service. I would highly recommend to any business especially those of a small business capacity.

    Read More...
  • An Ecwid User
    Owner
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User, Administrator, Deployment
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Exceeds expectations"

    Posted 2020-10-09

    Pros: Customer support is amazing! Always resolved my issues in a timely manner whether by chat or email. Very satisfied especially with my lack of knowledge.

    Cons: Me...I am the con. my lack of tech savvy! I do wish there were a glossary of terminology for us tech-challenged small business owners.

    Overall: So far we are really happy with Ecwid... it provides what we need for our small business at the moment. Hoping our business grows with Ecwid.

    Read More...
  • Jesse C.
    Owner
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: User, Administrator, Deployment
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Uncommon courtesy"

    Posted 2020-09-23

    Pros: The company has allowed me to try to recover my business after a covid closure. They allowed me some extra time on my account.

    Cons: I wanted to write a nice simple review, but their software required me to type WAY more than I really felt like.

    Overall: When my storefront was closed due to covid, I had no income & was lost. While I tried to figure out our next move, ECWID offered me 2 (two) months w/o payment. While it hasn't work out for us, ECWID was kind enough to give us this courtesy, for which we are appreciative.

    Read More...
  • An Ecwid User
    Owner
    Used the software for: Less than 6 months
    Frequency of Use: Daily
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Great and easy to use and set up"

    Posted 2020-09-16

    Pros: Easy to use. Easy to set up. Lots of options for everything. App works great as well. Customer service was fantastic to work with as well!

    Cons: Payment options are a little limited. Would like a wider variety.

    Overall: Great. Customer service is great as well. ease of use along with multiple options for set up and display.

    Read More...
  • Craig C.
    Founder
    Used the software for: Less than 6 months
    Frequency of Use: Daily
    User Role: Administrator
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "The Next Generation of Ecommerce!"

    Posted 2020-09-14

    Pros: Love!:
    -Ability to plug ECWID into ANY site
    -The customer purchase experience provided by ECWID is TOP NOTCH! I love the messaging automation...this rivals the Amazon experience
    -Catalog import (sans additional images availability)
    -Customer support (Wow!)
    -Sales support..Jasmin has been very accommodating in helping us evaluate ECWID's solution. I hope to be an enterprise partner for ECWID)

    Cons: -No additional (product) images integration into the existing catalog import functionality. ECWID asks to use a 3rd party file import program or use APIs. Since the main product image is part of the catalog import datafeed, how difficult is it to add additional image attributes? Remember, consumer research shows that consumers need an AVERAGE of 4 product images to make a purchasing decision...1 product image is not sufficient.

    Overall: Having been an ecommerce solutions provider for 20+ years, I specialize in the online shopping customer experience. I've helped develop an ecommerce solutions and have used many others including WooCommerce and Magento.

    I was drawn to ECWID as an ecommerce solution was needed to plug into an existing site that would help deliver the 'Curbside Pickup' need. Since all my installations will not change site providers just for ecommerce, ECWID is the perfect solution! I look forward to helping ECWID continue its development.

    Read More...
  • Dain H.
    Owner
    Used the software for: Less than 6 months
    Frequency of Use: Daily
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Fantastic Product"

    Posted 2020-09-07

    Pros: Seamlessly plugs into my website as a part of the site.
    Easy to navigate
    Easy to use.
    Simple and clean
    Super easy to add products and create categories

    Cons: A search function for the 100 units product would be nice.
    As a South African, additional customisation options work out expensive, but they are not absolutely necessary.

    Overall: I find the value for money on this product to be amazing. For the basic functions needed by the bulk of the small e-commerce businesses it is perfect.
    The only thing they could improve on is adding paid Once off budget friendly add ons which cater for specific businesses.

    Read More...
  • Amy C.
    Photographer + Designer
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: Administrator
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Would Definitely Recommend"

    Posted 2020-08-31

    Pros: The customer service has been excellent. I am new to the world of e-commerce and have found Ecwid easy to learn.

    Cons: The learning curve, for me, pairing it with other print-on-demand platforms has been a little frustrating, but I've always got my questions answered by Ecwid customer support in a timely fashion.

    Overall: Overall, as someone learning about e-commerce and pushing my products out into the world and already increasing the number of options and growing my site, I believe Ecwid will be able to stay with me as a company and I believe it's going to be a great set-up for me. Ecwid integrates with many platforms so I don't have to worry about moving platforms because all the ones I've considered, Ecwid integrates with.

    Read More...
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