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About

Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app, you can manage your marketing, merchandising, and sales - any time, anywhere.

About

Shopify is a leading all-in-one commerce platform that enables businesses to start, build, and grow their online and physical stores. It offers tools to create customized websites, manage inventory, process payments, and sell across multiple channels including online, in-person, wholesale, and global markets. The platform includes integrated marketing tools, analytics, and customer engagement features to help merchants reach and retain customers. Shopify supports thousands of third-party apps and offers developer-friendly APIs for custom solutions. With world-class checkout technology, Shopify powers over 150 million high-intent shoppers worldwide. Its reliable, scalable infrastructure ensures fast performance and seamless operations at any business size.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Small and medium merchants and entrepreneurs

Audience

Shopify offers plans for anyone that wants to sell products online and build an ecommerce store, small to mid-sized businesses as well as enterprise companies

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$5
Starter - $5.00/mo
Venture - $30.00/mo
Business - $55.00/mo
Unlimited - $130.00/mo
Free Version
Free Trial

Pricing

$29 per month
Free Version
Free Trial

Reviews/Ratings

Overall 4.7 / 5
ease 4.8 / 5
features 4.5 / 5
design 4.5 / 5
support 4.6 / 5

Reviews/Ratings

Overall 4.8 / 5
ease 4.6 / 5
features 4.5 / 5
design 4.7 / 5
support 4.8 / 5

Pros from Real Users

Pros

  • Ecwid is a versatile platform that made it easy to integrate our online stores into existing websites. I like its ease of use and the speed with which a store can be set up. In addition, the automatic product updates and real-time synchronization reduce the workload of the technical team, allowing them to focus on other critical areas of the business.
  • The simplicity of its interface facilitates the day-to-day management of products, orders and inventory, which is crucial to maintaining an efficient operation. The ability to integrate Ecwid with multiple sales platforms, such as social media and online marketplaces, significantly expands our reach without duplicating efforts. In addition, the variety of payment and shipping options it offers allows us to customize the customer experience to suit their needs.
  • With Ecwid I list my products in the virtual store, my customers easily check through and make purchases. Payment and delivery is very swift. Ecwid is easy to use and manoeuvre, does not require any high technical skill to get the store started. I only followed the simple instructions.
  • This application allows you to sell your products and get paid through your online store's website, through social networks such as Facebook and Instagram, and also from other large online commerce sites such as Amazon and Google Shopping. Unlike other e-commerce platforms Ecwid offers the great benefit of not charging commission for each sale, which is attractive for small merchants who want to progress and develop. Its API is highly intuitive and open source so it is customizable, this allows to improve the application by complementing it with other apps. Ecwid allows you to request and obtain a virtual point of sale for websites and social networks, with more than 50 payment gateways to offer all the tools for the favorable economic development of companies subscribed to its service.
  • Great storefront, really easy to install and get up and running. Lots of great features in the basic package. Very good customer feedback about the ease of use particularly with the older less tech-savvy customers.
  • Easy navigation. Great tips in emails how to improve business. Always adding new functions most recently ribbons which is great when adding new products.
  • It is easy to use and really gave us the all in one solution for going online. I had excellent experience with customer support. They provided me with custom codes that suited our vision better. Personally I really like the emails I am getting about theirs new blog posts where I find so many usefully info about marketing or specific details how to set up, that I haven't been aware of. Also the key factor for choosing this platform was that we began with free option where it didn't required entering card details, so we could easily explore if we really would need to upgrade. Eventually we upgraded our plan and never regret it.
  • I used Ecwid to set up my online store during lockdown. The process was very easy and the end results are stunning. I couldn't be happier. I would definitely recommend to anybody.
  • Ecwid web-platform perfect for small business and it is affordable and convenient. And also I like how it automatically charges location-based taxes.
  • Great communication! Great communication! Great communication! Great communication! Great communication!

Pros & Cons from Real Users

Pros

  • Easy to start You don’t need to be a tech genius. Setting up your store is pretty straightforward — Shopify walks you through the basics. All-in-one Hosting, checkout, payments, themes, apps — it’s all under one roof. You don’t have to piece together a bunch of separate tools if you don’t want to. Lots of apps Need reviews, fancy layouts, email marketing, AI helpers, upsells, subscriptions? There’s probably an app for it. You just install and go. Decent support 24/7 chat and email support is a lifesaver, especially when something weird happens at 2 AM. Professional themes Even the free ones look legit — clean, modern, and mobile-friendly.
  • Very intuitive interface, fast setup, and a rich app marketplace that covers almost every e-commerce need. Stable and secure for daily operations.
  • Shopify is known for being a user-friendly platform that is easy to navigate, with a range of customizable features (including of Shipturtle specifically) and templates.
  • Shopify is easy to use and intuitive, with a drag-and-drop interface and customizable templates and themes. It is reliable and secure, using enterprise-grade encryption and technology to protect merchant data and ensure the smooth running of their online stores. Support for multiple sales channels, including web, mobile, social, marketplaces, physical locations, and pop-up stores, is possible, allowing merchants to reach more customers and increase sales. It provides 24/7 customer service via phone, email, chat, and social media, as well as a community forum and help center with guides and tutorials. Also, flexible pricing plans that suit different budgets and needs. It has a great store of apps that can extend the functionality of an online store, such as adding new features, improving SEO, optimizing conversions, or automating tasks. It supports over 100 payment options, including credit cards, PayPal, Apple Pay, Google Pay, Amazon Pay, and more. It also has its own payment gateway, Shopify Payments, which eliminates transaction fees and integrates with other Shopify features.
  • The navigation interface when navigating through the shopping is very intuitive and easy to understand, improving the experience of customers who use it. The implementation and configuration is quite simple to do and in a few moments everything is already perfectly structured. Managing customer orders is much simpler from Shopify, plus it has helped increase the flow of sales in our company.

Cons

  • Can get pricey The monthly plan + apps + transaction fees add up fast. A “simple” store can suddenly feel expensive once you add features. App dependency A lot of features Shopify doesn’t do out of the box. So you end up needing apps — and many of them cost extra. Learning curve Still easier than some platforms, but there’s stuff to learn — tax settings, shipping rules, SEO, etc. Checkout isn’t super customizable Unless you’re on the top-tier plan or using Shopify Plus, you can’t tweak the checkout too much. some times store tend to get messy and themes import issues
  • Monthly costs increase as you add apps, and deep customizations can be limited without technical skills.
  • Shopify is primarily designed for physical products, so users looking to sell digital products or services may need to look elsewhere.
  • Shopify charges transaction fees on every sale made through its platform, unless the merchant uses Shopify Payments. This can be a disadvantage for companies with tight profit margins or high sales volume. It has limited customization options for its templates and themes, which may not be suitable for some merchants who want more control over the appearance of their online store. Some features may also require coding skills or the use of third-party applications. The learning curve is steep for some traders who may find the platform's features and functionality overwhelming or confusing. It can take some time and effort to set up and run an online store effectively. You have additional costs for some advanced features that are not included in their monthly plans, such as abandoned cart recovery or multi-currency support. Merchants may also be required to pay for third-party applications or services to improve the performance or functionality of their online store. It is a hosted platform, which means that merchants do not fully own or control their online store. This may result in potential limitations on customization or integration with other systems or platforms. It may also raise data ownership or security concerns.
  • It is missing that there is no possibility to unlock or access new promotions through subscriptions to generate better reach among active users. The inventory tool sometimes does not work the way we expect, forcing us to use third-party tools because inventory management is one of the most important tasks in our company. Prices should be a little more structured according to usage and usability.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Ecwid
Founded: 2009
United States
www.ecwid.com

Company Information

Shopify
Founded: 2006
Canada
www.shopify.com

Alternatives

Alternatives

Lightspeed Retail

Lightspeed Retail

Lightspeed
WooCommerce

WooCommerce

Automattic

Categories

Categories

Shopping Cart Features

Abandoned Cart Saver
Catalog Management
Credit Card Processing
Discount / Coupon Management
Inventory Control
Product Configurator
Product Ratings / Reviews
Refund Management
Returns Management
Shipping Management
Tax Management

eCommerce Features

Catalog Management
Channel Management
CRM
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

Shopping Cart Features

Abandoned Cart Saver
Catalog Management
Credit Card Processing
Discount / Coupon Management
Inventory Control
Product Configurator
Product Ratings / Reviews
Refund Management
Returns Management
Shipping Management
Tax Management

eCommerce Features

Catalog Management
Channel Management
CRM
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

Integrations

Affiliatly
Afterpay
Common Ninja
Descartes ShipRush
Edge
Evidence
Facebook
JivoChat
OnePatch
Outfy
PayPal
Paymob
Peach Payments
ROI Hunter
Retently
ShipMonk
Stackreaction
Trustami
WiserNotify
wallee

Integrations

Affiliatly
Afterpay
Common Ninja
Descartes ShipRush
Edge
Evidence
Facebook
JivoChat
OnePatch
Outfy
PayPal
Paymob
Peach Payments
ROI Hunter
Retently
ShipMonk
Stackreaction
Trustami
WiserNotify
wallee
Claim Shopify and update features and information
Claim Shopify and update features and information