Audience
SaaS product and survey teams that need AI-led interviews to uncover deeper customer feedback, churn signals, testimonials, and research insights
About Diaform
Diaform is an AI interviewer for deeper product feedback, built to deliver the depth of a Zoom call at the scale of a survey. Instead of sending every respondent through the same static form, Diaform runs AI-led conversations that ask follow-ups, dig into the why, and turn surface-level feedback into real insights. You define the base questions, choose how deeply the AI should probe, and share one link; every respondent gets a different path based on what they answer. The AI decides when an answer deserves more attention and when to move on, so “fine” and “ok” do not kill the open-text column. Respondents can answer by voice or text, making responses longer, natural, and candid. Each conversation returns a summary, sentiment, confidence, keywords, notable quotes, and themes, so teams can act the same day instead of coding responses by hand. Diaform is built for customer-facing research where depth matters; churn, onboarding, post-purchase feedback, concept testing, interviews, etc.
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